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January 26, 2019

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February 24, 2020

Sports brand Puma have teamed up with UK based recycling company, First Mile to launch their co-created sportswear collection which consists of recycled plastic.

The co-branded collection includes sports shoes, t-shirts, shorts, jackets and leggings. All their fash...

February 17, 2020

Nike is set to release the latest version of its auto-lacing basketball sneaker in time for the NBA All-Star Game on Sunday.

Dubbed the Nike Adapt BB 2.0, the tech-enhanced sneaker will hit shelves with a $400 price tag, or $50 more than last year’s edition of...

February 11, 2020

Nike introduced the Vaporfly range back in 2016. The timings for long-distance runners reduced after the launch. The record set by Paula Radcliffe 16 years previously was beaten by Brigid Kosgei last year. The new record of 2:14:04 reduced Radcliffe’s record by over a...

May 29, 2018

The article first appeared on the WT VOX.

Converse Urban Utility Collection. This is the new line of weatherproof Converse shoes and jackets for men, produced in partnership with Gore. After many fashion brands, this time is Converse’s crack at fashion-tech products for...

May 15, 2018

The article first appeared on WT VOX.


3D printing has incredible potential in the production of sneakers. It allows brands to create prototypes faster than ever and be able to devise new styles and get them to market....

May 7, 2018

Photo: Daniel Sannwald. Source from Vogue.

The article first appeared on Vogue.

The term fashion tech hangs like a specter over the industry, as the prospect of creating a successful hybrid has begun to feel as likely as finding the proverbial golden egg–laying goose. Bu...

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