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January 26, 2019

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April 13, 2020

In February, Selena Gomez announced that she would be introducing a line of beauty products this summer and called for submissions from fans to be featured in the brand’s first campaign. The brand, called Rare Beauty, asked applicants to share what makes them rare and...

March 2, 2020

When Emily Ratajkowski announces a new collection from her fashion brand Inamorata to her 25.4 million Instagram followers, it sells out in 24 hours. 

28-year-old Emily Ratajkowski first went viral in Robin Thicke’s “Blurred Lines” music video in 2013. Since, she’s done...

October 14, 2019

A representation of the user journey of the reminder feature. By Instagram

NEW YORK — In early September, streetwear brand Chinatown Market released a limited-edition T-shirt in four colours that was sold exclusively on Instagram’s in-app Checkout. Priced at $10 instead...

September 30, 2019

Left to right: Josh, Mike and Kevin. photo by Tech Loves Style, @Nikkiq. 

As a blogger and Influencer, playing social media is my daily work, my routine, and my passion. I enjoy creating content and sharing with my followers. There's a certain feeling of happiness I get...

June 13, 2019

The article first appeared on the Business of Fashion.

When Instagram launched Stories, its Snapchat-like feature allowing users to post ephemeral content that would vanish after 24 hours, the social media platform had an immediate hit on its hands. Four months into its...

November 20, 2018

Sustainable trainer brand Veja appeared in the top 10 shoe searches and top 10 Insta brands for 2018 VEJA

The article first appeared on the Forbes.

Consumers have been putting their money where their mouth is when it comes to sustainability as Lyst’s year in fashion, out...

November 5, 2018

The article first appeared on the Forbes.

“So much of my personality has been embracing my story. And if you embrace your story, then that's where you get your power,” says Eva Chen, Instagram’s Head of Fashion Partnerships. “I read a lot of X-Men comic books growing an...

July 23, 2018

The article first appeared on the NBC News.

Miquela Sousa is what every Instagram influencer aspires to be — but she's NOT a real person!

There aren’t many Instagram celebrities like Miquela Sousa, or Lil Miquela, a freckled Brazilian-American teenager who has accrued 1....

July 3, 2018

Revolve co-CEOs Michael Mente(left) and Mike Karanikolas

The article first appeared on the Inc.

The fashion industry is not for the undisciplined--or the slow-moving. Customers change their preferences seemingly as fast as they can scroll through their Instagram feeds....

April 12, 2018


The article first appeared on Business of Fashion.

SAN FRANCISCO, United States — Less than a week before Facebook chief executive Mark Zuckerberg donned a suit to testify before the United States Congress, influencer monetisation platform Liketokno...

April 2, 2018

I feel so blessed that I got the opportunity to attend 2018 SXSW in Austin. It was a really meaningful experience because I learned so much from this trip. As a fashion-tech influencer and entrepreneur, I have to be humble and social at the same time. Knowledge can imp...

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