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January 26, 2019

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March 16, 2020

As a fast-fashion behemoth, H&M’s sustainability practices are subject to criticism.


Environmentalists claim that H&M’s attempts to go greener, particularly with its Conscious collection, are nothing more than greenwashing. The most common complaint is that for a ret...

February 4, 2020

Swedish fashion house, H&M will become the first fashion retailer to unveil a new fashion collection that features Circulose®.

Their “Spring Summer 2020 Conscious Exclusive” collection will launch on 26th March and feature their debut jacquard weave day dress made...

September 24, 2019

H&M Conscious Exclusive AW19 collection

H&M’s Conscious Exclusive collection is back with an evening wear 10th-anniversary collection. Inspired by the mysterious glamour of masquerade balls and dazzling parties from a bygone era, the new collection fuses sumptuous after...

August 13, 2019

In anticipation of the launch of the Mantsho x H&M collaboration on August 15th, H&M and UNHCR Goodwill Ambassador Nomzamo Mbatha hosted an intimate event for media, influencers, and friends of the brand to preview the new collection at its headquarters in New York Cit...

May 30, 2019

H&M’s next designer collaboration is with Giambattista Valli, the Paris-based master of beauty and sophistication. The news was revealed at tonight’s amfAR gala in Cannes where Giambattista Valli and H&M’s Creative Advisor Ann-Sofie Johansson walked the red carpet toge...

April 8, 2019

This spring, the new H&M Conscious Collection launches with a vision for a sustainable fashion future. Every modern romantic piece in the collection is made from a sustainable-sourced material, such as 100% organic cotton, Tencel or recycled polyester, making a stateme...

March 18, 2019

On March 11th -13th H&M presented its Studio SS19 collection via an immersive theatre event in Sedona, Arizona. A global audience of ambassadors and media were invited to participate in a scripted narrative based on the collection’s muse, “The Glam Explorer”. The...

February 7, 2019

Key influencers and members of the global press will join H&M on a three-day trip to the awe-inspiring desert of Sedona, Arizona. As the fictional narrative unfolds, a series of immersive events will see the SS19 collection unveiled in exciting new contexts. Developed...

December 18, 2018

H&M is thrilled to announce a collaboration with fellow Swedish fashion brand Eytys, based in Stockholm. The fashion insider brand is known for their streamlined yet chunky-soled shoes, unisex approach and perfectly designed wardrobe staples. The Eytys x H&M line will...

November 5, 2018

The article first appeared on the Glossy.

With its openness to license out its software to fashion brands and the wealth of partnerships that have sprung up around Google’s voice assistant and smartwatch platforms, fashion brands looking to improve their tech offerings...

November 4, 2018

The 2018 H&M Holiday campaign presents a riveting cast of stars from the worlds of film, music and fashion taking center stage in the new campaign’s six-episode mini-series premiering on November 1st and directed by Matt Piedmont. Entitled “Hotel Mauritz,” the mini-ser...

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