These 4 European Tech Startups Won The Fashion Innovation Award 2020, Sustainability Edition

The rapidly emerging fashion industry is a major contributor to climate changes but it hasn’t come to the notice of many until recently. As per the UN, it generates 20% of wastewater and 10% of carbon emissions across the world. Also, the fashion industry releases half a million tons of synthetic microfibres into the ocean. Of late, consumers are becoming more aware of the environmental impact caused by huge volumes of cheap clothes.

The sustainable fashion tech industry came into existence as a result of this realisation, and several companies are adopting technology to foster sustainability in fashion.



Sustainable fashion tech startups


As usual, this year’s Fashion Innovation Award was hosted in Switzerland. It was attended by the key stakeholders of the global fashion tech industry, including leading fashion brands and investors. This time, there was focus on the fashion tech startups deploying new technologies to enhance sustainability across the world.

For the Fashion Innovation Awards 2020, the jury chose 18 finalists from over 100 applicants from all over the world including Finland, Italy, Germany, India, Sweden, Israel, Spain, Portugal, UK, US and the Netherlands. As there were restrictions due to the COVID-19 crisis, the pitch day was held as a hybrid online-offline.

Bally, a Swiss luxury brand, along with co-operation with Loomish SA, a Swiss investment advisory firm specialised in lifestyle tech and startup scouting announced the winners of the Fashion Innovation Award 2020 sustainability edition. Notably, the event was sponsored by AGIRE (The Innovation Agency of Southern Switzerland), Bally, Credit Suisse, CRIF, Microsoft, Netcomm Suisse and Quantis.


Piñatex (UK)



Piñatex developed by Ananas Anam Ltd. is said to be a natural leather alternative made from pineapple leaf fibre. Piñatex is claimed to be an innovatively and sustainably sourced non-woven textile made from the by-product of existing agricultural practices and their use creates an additional income stream for farming communities. It has created a new industry for pineapple farming communities.

Dr. Carmen Hijosa, Founder and Chief Creative & Innovation Officer for Ananas Anam Ltd, is an entrepreneur with a vision for a more sustainable future. While it is based in London, this company operates in Spain and the Philippines.


Returnity (USA)



Returnity provides reusable packaging solutions to companies and organisations. The company offers consumer and B2B reusable bags and other products, industrial/enterprise reusable solutions, and custom solutions. Their products include reusable shipping boxes, bags, and envelopes, reusable shopping bags and other and reusable products. The company offers a full-service integration plan that comprises cleaning, repairing and replacing. Given that shipping packages are wasteful and expensive, this company supports investors, the community and planet.


The full article read on the Silicon Canals

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