Brooklyn, NY, September 10, 2020: Today, Kengos announced the launch of their first shoe, the Lace-Up,
a patent-pending sneaker that combines functional design and modern material science. The Lace-Up has
a distinct style and is made of 98% plant-based materials, offering today’s customer a new way to boldly
pursue their goals without compromising style, comfort, or the planet.
“This is unlike anything I’ve ever seen in my fifteen years in the footwear industry,” says Micah Heftman,
Chief Product Officer at Kengos, who has spent his career in product development at legacy brands like
Coach and Cole Haan. “We took a classic shoe silhouette and reconstructed it from the bottom up. The
Lace-Up feels familiar yet looks totally fresh.” The key is the company’s patent-pending 1KnotTM
construction method, which binds the shoe together with a single cord and knot. The 1KnotTM technique
not only results in the eye-catching whipstitch detail, but it also eliminates the need for adhesives.
Adds Dave Costello, Founder and CEO, “We’re setting a new standard for sustainability in the footwear
industry. Our goal is to be 100% plant-based by the end of 2021 and to push for meaningful change in our
country’s waste management infrastructure so that our shoes can be commercially composted.” The
company’s R&D team has invested significant time to eliminate the use of petrochemical and animal
materials in the midsole, upper and laces, and developed its own natural rubber formulation (patent
pending), resulting in the PureFlexTM outsole that is as strong as that of a work boot but breaks down 35
times faster in landfill.
Features and benefits of the Kengos Lace-Up include:
98% plant-based materials, including corn, eucalyptus, cork, natural latex, and natural rubber.
All-day comfort thanks to the firm-yet-flexible support provided by the anatomical cork footbed
that molds to the wearer’s foot over time and the breathable AmaizeTM knit upper.
Distinct and innovative style based on the hand-crafted, glue-free 1KnotTM construction method
that results in the eye-catching whipstitch detail.
The Lace-Up is available starting today, September 10th, at a price point of $95. The company has released
a limited quantity for sale through a beta test (sample sizes Women’s 7 and Men’s 9). Beta participants
have the opportunity to wear the shoes before anyone else and play an active part in the product
development process. For more information on the Lace-Up and the beta test, visit
https://www.kengos.com or watch the live product launch on Thursday, September 10th at 10 a.m. ET on
Instagram Live via http://www.instagram.com/wearkengos.
Founded in 2018, Kengos was started by Dave Costello at Northwestern University’s Kellogg School of
Management. Costello and his team ran a successful crowdfunding campaign to fund its first production
run, raising $51K. They won the 2nd place at Northwestern’s 2019 Venture Cat competition in the B2C
category and the 3rd place at the 2019 Kellogg Venture Challenge, as well as the Kellogg Social Impact
Grant and the Northwestern University Resnick Family Social Impact Grant to fund their work. Initially the
brand was named Scoots prior it’s rebrand to Kengos in July 2020