SITA lookbook
SITA-NYC, Created by Aljohara Almodaimigh and Gianfranco Zani in 2018, SITA NYC is a luxury
loungewear meets RTW brand that offers a timeless and modern wardrobe driven by
technology. The first of its kind, Aljohara and Gianfranco sought out to create pieces
using an anti-bacterial fabric they have termed SITAtechTM.
The concept arose when Aljohara, who founded the first chain of all-women workout
facilities in Saudi Arabia, needed a wardrobe that was easily transitional throughout
her day and provided comfort without sacrificing style. She needed a core wardrobe
that was both timeless and chic. She teamed up with her business partner,
Gianfranco, and SITA NYC was born.
The founders of SITA, Gianfranco and Aljohara
The brand offers pieces that provide an effortless and stylish transition from lounging
and play to work and travel. Driven by technology, SITAtechTM is an innovative fabric
with permanent agents that withstand machine washing, wick away moisture and
exhibits superior quality, whilst being weightless and soft. The Japanese
nanotechnology in the fibers also prevents virus, bacteria, allergens, and dust from
penetrating through the fibers.
