Fashiontech Invention-An Anti-Bacterial Fabric to Protect Us From Covid-19


SITA lookbook


SITA-NYC, Created by Aljohara Almodaimigh and Gianfranco Zani in 2018, SITA NYC is a luxury

loungewear meets RTW brand that offers a timeless and modern wardrobe driven by

technology. The first of its kind, Aljohara and Gianfranco sought out to create pieces

using an anti-bacterial fabric they have termed SITAtechTM.


The concept arose when Aljohara, who founded the first chain of all-women workout

facilities in Saudi Arabia, needed a wardrobe that was easily transitional throughout

her day and provided comfort without sacrificing style. She needed a core wardrobe

that was both timeless and chic. She teamed up with her business partner,

Gianfranco, and SITA NYC was born.


The founders of SITA, Gianfranco and Aljohara


The brand offers pieces that provide an effortless and stylish transition from lounging

and play to work and travel. Driven by technology, SITAtechTM is an innovative fabric

with permanent agents that withstand machine washing, wick away moisture and

exhibits superior quality, whilst being weightless and soft. The Japanese

nanotechnology in the fibers also prevents virus, bacteria, allergens, and dust from

penetrating through the fibers.


Shop now on SITA.

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