DZHUS Spring/Summer 2020

ABOUT DZHUS

DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus.

Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics. Inspired by the

complex structure of the ambient, Irina Dzhus generates unique experimental constructions.

The brand’s ideology stands for consciousness and humanity. Ethically manufactured using cruelty-free materials, all DZHUS products are vegetarian-

friendly.

DZHUS’ customer is a nonconformist intellectual in search of the perfect shell for her distinctive inner world.

Short-listed for the International Woolmark Prize in 2015, DZHUS present their collections during Ukrainian Fashion Week and Paris Fashion Week.

DZHUS clothing is stocked at concept stores in the USA, Japan, Austria, UAE, Saudi Arabia, Australia, and sold online worldwide.

The brand has been featured in the top international press including Vogue, Dazed&Confused, Harper's Bazaar, Marie Claire, Elle, Elle Decoration,

Cosmopolitan, L’Officiel, Kaltblut, Dezeen.com and many more.

SS20 COLLECTION, “ALGORITHM”

The Spring/Summer 2020 collection draws inspiration from the structured system of work process, referring to both design development and sequence of

the production rituals, poetical in their accuracy. Consistent patterns of actions and regulations have reflected in DZHUS’ pattern-making cult.

Reconsidering norms and standards through the prism of her distinctive approach, designer Irina Dzhus comes up with an alternative concept of an office

attire. Juxtaposing traditional cut techniques with avant-garde experiments, DZHUS have created a synthesis of innovative design inventions and rich

utilitarian potential.

Complex yet minimalistic-looking, the garments offer numerous unexpected transformations, which have already become DZHUS’ creative trademark. For

some of the items, modification options count up to 20.

Traditionally for the brand, the fabrics used are highly textured, including crushed cotton and linen, fine pleating and see-through organza resembling

tracing paper - just to name a few.

Having united intellectual solutions with exaggeratedly technological aesthetics, DZHUS are challenging the sartorial stereotypes by submitting a formula

for a one-of-a-kind identity fitting perfectly in the uniform ambience.

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