The phone’s been ringing off the hook for Meghna Saraogi, cofounder of Styledotme, a tech solution that caters primarily to jewellery companies. Most of her clients, sixth or seventh-generation jewellers, have traditionally been secretive about jewellery catalogues. But Covid-19 has changed everything. “It's much easier to sanitise an iPad on which people can virtually try on jewellery rather than every single piece after it’s tried on. Contactless selection and try-ons will be the next big thing,” said Saraogi, whose client list includes big names such as Tanishq and Hazoorilal Jewellers. Her business has seen a 150% increase in enquiries since the lockdown began, and not just from India. This is possibly the company’s best business month ever, she said. In a Covid-19-ravaged world where the rules of business are getting written afresh, the fashion industry is getting a makeover, pivoting toward remote working, digital draping and trials. Fashion-tech and other digital specialists are catalysing disruption that is changing the space faster than a season’s summer trends.
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