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A New Denim Collection Gives Jeans A Digital Identity(Vogue Business)

The Denim Reimagined project, created by Hong Kong upcycled apparel company The R Collective and supported by Levi’s, aims to take traceable fashion to a new level going beyond supply chain traceability.

The nine-piece denim collection is accompanied by scannable garment labels that offer four digital “experiences” to customers, including supply chain information, less energy-intensive washing and drying tips, restyling tips to prolong the life of the clothes as well as advice on recycling the garment at the end of its life.

The information stored in the label’s QR code is produced by digital ID label makers Avery Dennison and Internet of Things platform Evrythng and can be scanned with a smartphone. The capsule collection is now available for pre-order on The R Collective site and in the Levi’s store in Hong Kong mall K11 Musea from 11 May. The garments are also upcycled, constructed using Levi’s aged inventory to demonstrate a use for denim waste.

“Creating a digital engagement and a digital trigger on a garment is one way that we’re helping to inform consumers,” says Mike Colarossi, vice president of innovation, product line management and sustainability at Avery Dennison.

The full article read on the Vogue Business

牛仔新系列为牛仔裤赋予数字身份(Vogue Business)

由香港高档服装公司 The R Collective 创建并由 Levi's 支持的 Denim Reimagined 项目旨在将可追溯的




标签的QR码中存储的信息是由数字 ID标签制造商Avery Dennison 和物联网平台 Evrythng 生产的,可

以用智能手机进行扫描。 该胶囊系列现已于 5 月 11 日起在 The R Collective 网站和 Levi 在香港 K11

Musea 购物中心的 Levi 商店中开始预订。 这些服装还进行了升级处理,使用了 Levi's 的老化存货制造,


原文 Vogue Business

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