Many of our everyday fashion staples that we take for granted were once rooted in utility. Jeans were designed as a solution to miners’ needs for durable work-wear. Pants were adopted by women when they entered the workforce in WW1. And the invention of casual sportswear coincided with the new fast-paced lifestyles of Americans in the 1970s. So while face masks are now being adopted to reduce the spread of COVID-19, they’re quickly becoming an everyday fashion accessory here to stay.
Of course, this isn’t to trivialize the global pandemic. The coronavirus pandemic is not an excuse for a fashion show, but as we lose our ability to communicate through smiles and visual cues with most of our face covered up, we have to come up with alternative ways of making a first impression. Fashion has always been a platform for self-expression. As face masks are quickly becoming a part of our daily routine, many of us are choosing to showcase our individual style through them.