Could Body Scanning Be The Future of Fashion? Industry Innovator Alvanon Believes So(FashionUnited)


Size and fit are among the top reasons customers return online orders, although they needn’t be. Nearly two decades ago technology innovator Alvanon began researching the possibilities to help standardize the selling of apparel online. Upholding the simple premise “let's look at the body that we are actually designing the goods on," Alvanon revolutionized mannequins based on authentic human anatomy and an intrinsic understanding of pattern making and garment production. Today, an array of internationally renowned brands, designers and retailers turn to Alvanon to ensure their products achieve the best possible fit.

FashionUnited spoke with Jonathan Wang, Executive Director, Research & Development at Alvanon, to explain the fundamentals of body scanning and why it is an essential tool for brands.

The perfect fitting jeans are just a body scan away. What do you make of this premise?