How Fashion And Beauty Brands Are Helping During The Coronavirus Pandemic (Forbes)

March 30, 2020

 

Over the past couple of weeks, our world has changed drastically in response to coronavirus. The fashion and beauty industries have felt the effects of this global pandemic in a number of ways, from factory closures to event cancellations to general economic uncertainty. China and Italy, two of the hardest-hit countries, oversee a large portion of the world’s product manufacturing, creating a ripple effect that echoes across the whole industry. 

In these troubling times, one thing that has continued to inspire me is how fashion and beauty brands are playing their parts and helping to create necessary equipment and donate funds to hospital workers and charitable organizations that need help. Even when the industry’s future at large is under question, these companies are putting the needs of their communities first.

Here are ways fashion and beauty brands are playing their part in helping those affected by coronavirus: 

 

Fashion Brands Produce Protective Face Masks

 

With global shortages of crucial protective medical equipment like face masks and gloves, many of the world’s leading fashion brands are putting a pause on dressmaking to focus on mask production instead. 

Saint Laurent, Balenciaga, Gucci and Christian Siriano have all announced that they will develop protective face masks for medical workers. Because coronavirus is so easily transmittable through respiratory droplets, medical workers who are in close contact with sick patients need these protective masks to keep themselves healthy.  

 

Influencer-favorite fashion brand Revolve is also donating 10,000 N95 FDA-approved face masks to two hospitals in Los Angeles, and are producing thousands more to distribute around the country. The company will additionally include high filtration face masks (not approved for hospital use) in future customer orders, providing customers with a way to prevent the spread of the disease in their own communities. 

 

Fashion brand Sanctuary is also pivoting its production to focus on creating over 5 million N95 masks to distribute to the medical community, and they will also be creating Essential Lifestyle Masks for consumers to wear outside. The proceeds from each Essential Lifestyle Mask purchase will go toward distributing masks to hospital workers.

 

Beauty Brands Manufacture Hand Sanitizer

 

Large beauty companies like L’Oreal are using their production factories to manufacture hand sanitizer. L’Oreal hopes to provide hand sanitizer to hospitals, nursing homes, and pharmacies in Europe.

Fashion conglomerate LVMH is similarly having its cosmetics and fragrance brands (like Parfums Christian Dior and Guerlain) create and distribute hand sanitizer to French hospitals. 

 

 

The full article read on the Forbes

 

 

 

在冠状病毒大流行期间,时尚和美容品牌如何提供帮助(Forbes)

 

 

在过去的几周中,我们的世界因冠状病毒而发生了巨大变化。从工厂倒闭,活动取消到总体经济不确定性,

时装和美容行业已经从许多方面感受到了这种全球性流行病的影响。作为受灾最严重的两个国家,中国和

意大利监管着全球很大一部分产品生产,形成了连锁反应,并在整个行业中回荡。

在这些令人不安的时代,不断激发着我的一件事是时尚和美容品牌如何发挥自己的作用,帮助制造必要的

设备,并向需要帮助的医院工作人员和慈善组织捐款。即使整个行业的未来受到质疑,这些公司也将社区

的需求放在首位。

 

以下是时装和美容品牌在帮助受冠状病毒感染者中发挥作用的方式:

时尚品牌生产防护口罩

由于全球都缺乏诸如口罩和手套之类的重要防护性医疗设备的短缺,许多世界领先的时尚品牌都暂停制衣,

而专注于口罩生产。

Saint Laurent,Balenciaga,Gucci 和 Christian Siriano 都宣布将为医务人员开发防护口罩。由于冠状病

毒很容易通过呼吸道飞沫传播,因此与患病患者密切接触的医务人员需要这些防护口罩以保持健康。

最有影响力的时尚品牌 Revolve 还向洛杉矶的两家医院捐赠了 10,000 份经N95 FDA批准的口罩,并生产

了数以千计的产品在全国各地分发。该公司还将在未来的客户订单中包括高过滤性口罩(未经批准用于医

院),从而帮助客户预防疾病在自己社区传播。

 

时尚品牌 Sanctuary 还将生产重点放在制造超过 500 万个N95 口罩上,以分发给医疗界,他们还将为消

费者生产在户外佩戴的生活口罩。每次购买“基本生活用口罩”的收益将用于向医院工作人员分发口罩。

 

 

原文 Forbes

Please reload

Related Posts

Please reload

    Like what you read? Donate now and help me provide more fresh and great content! Thank you!   

© 2018 by TechLovesStyle