Did you know that knitting machines were the first computers? It is simple - the knitting
machine translates a picture into pixels and turns them into knitted loops. The challenge,
however, is how to bring two totally different kinds of people (and industries) together. The
Portuguese-based company OFundamentO (FNDMT - Portuguese for TheFUNDAMENT)
found a way to make it happen, bringing together technologists and designers to work on the
creation of new products.
Nowadays, there are two main topics on our minds: digitization and sustainability. The new
awareness of sustainability has made us think and we simply don’t know how things get made
The question is - how can we combine those two together? There is an answer coming straight
from the traditional manufacturing industry in Portugal: let’s go back to the machines!
What else makes more sense than to go back to traditional craftsmanship and by simply
adding a new component: digital software updates - unleash a world of new possibilities?
Textile manufacturing machines have been the source of computing since several hundreds
years ago: a European-based company is simply bringing this knowledge back to the surface
- with a modern digital update!
“I want to show, how beautiful technology can be” - says Lisa Lang, the Founder of FNDMT.
Lisa Lang is an innovation powerhouse - not only is she one of FORBES Top 50 Women in
Tech, she also sits on advisory boards for creative industries and AI at the European
Walking the talk, Lisa Lang and her team have now created a wearable art capsule collection
- hacked on industrial machines, knitted with the most high-end knitting knowledge - fully
sustainable, high quality and perfect for everyone.
For this to be possible, Lang invited two European designers to access her hacked knitting
machines and turn their designs into wearable art: multisex, in different colors and shapes -
for your home, for your friends and family.
THE ARTISTS AND THEIR INSPIRATION
“The Knitting Project” invited two amazing artists, Anna Niestroj, a digital pattern designer
based in Berlin, and Graça Paz, a painter from Porto, to develop this textile experiment with
us. We are all united by the spirit of the women of Bauhaus, honoring their vanguard work in
design. 100 years later, here we are again: female artists hacking the machines, bringing art
and technology together and creating high-quality products proudly made in Europe.
Anna and Graça have created three exclusive patterns each, now turned into beautiful
jacquard knits in the shades of neon, pastel, and B&W. You can have knitted ponchos, scarfs,
cushions and throw blankets with these wonderful designs in the spirit of the Bauhaus.
Even though originally from Germany, Lang always wanted to make this wish come true in
Portugal: “everyone in the European and international textile industry knows: Portugal is the
best. The manufacturing industry is very-well known for its level of quality, reliability and deep
knowledge. Naturally, that’s where I moved - I always work with the best.”
A KICKSTARTER CAMPAIGN TO KICK-OFF THE PROJECT
To take this project further, Lisa Lang decided to launch a KICKSTARTER CAMPAIGN. This
campaign will be the first opportunity to highlight the vision of the company, building
momentum around the project while offering the World the chance of having wearable art in
However, the “Knitting Project” is only the first of many projects that “oFundamento”, Lang’s
newly created Portuguese company, will hold. “At OFundamentO we believe in an
interdisciplinary approach to solving the issues of modern manufacturing, such as stock waste,
digitizing the back-end, education manufacturing workers on new technologies. We are
proving that is possible to create certified and sustainable products that are also beautiful and
unique by joining traditional craftsmanship together with high-end technology. The “Knitting
Project” is just the beginning”.
About OFundamentO: The New Age of Manufacturing
OFundamentO (FNDMT) was born to build, bringing together traditional craftsmanship with
high-end technology, we’re creating new smart and electronic enhanced textiles for B2B
customers. We’re making your ideas real - made in Europe, certified, sustainable and high
About Lisa Lang
Lisa Lang is a European entrepreneur, technologist and international keynote speaker. She
has gained recognition as one of Forbes Europe’s Top 50 Women in Tech, top 100 most
influential people in wearable tech worldwide, one of 25 leaders in fashion and technology
worldwide, and has been listed as one of the 50 most important women for innovation &
startups in the EU. Lisa Lang is a direct adviser for fashion, technology and entrepreneurship
for the European Commission. Since 2019 she’s the lead mentor for the new course of digital
fashion at Polimoda Florence.