Fashion-Tech Startups Offer Look at Legacy Retailer Ambitions(Vogue Business)


Among the innovations that are top of mind for legacy retailers: algorithmic personal styling, 3D design tools and amateur fit models.

The New York Fashion Tech Lab acts as a matchmaker between growth-stage tech companies and a group of retailers who pay to sponsor it. The NYFTLab vets potential companies, then participating retailers — who this year include LVMH, Macy’s, Kohl’s, Estée Lauder Companies, PVH Corp, Perry Ellis International and American Eagle Outfitters — collectively interview and vote on the eight that are accepted.

Because of the buy-in from multiple brands at once, the accepted startups and their areas of focus provide insight into retailer pain points at a time when brands are hesitant to reveal wea