11 Fashion Companies Leading The Way In Sustainability(Forbes)

March 2, 2020

The fashion industry is known for creating trends, and now it’s working on its most important trend yet: sustainability. And unlike some questionable fashion decisions, this is a trend all consumers can get behind. We know even Nordstrom is now selling used clothing. Everyone is starting to wake up to the fact that the consumer preference has changed, and she wants more eco-friendly products.

 

Increasingly, customers want to have a positive impact on the environment. Research shows that 88% of consumers want brands to help them be more environmentally friendly. Yet, fashion is notorious for its wasteful practices that are hurting the environment. Fashion production releases 10% of the world’s carbon emissions, more than international flights and maritime shipping combined. The fashion industry is responsible for 20% of all water pollution worldwide. If the fashion industry continues on its current path, it will produce 26% of the world’s carbon footprint by 2050. Clearly, something needs to be done to remedy the situation and disrupt the industry.

Here are 10 fashion companies leading the way in sustainability. These companies, large and small, show the potential for sustainable fashion that looks good and does good.

 

Rothy’s

From their materials to production to the way they treat their employees, Rothy’s has been sustainable since day one. I personally have two pairs of Rothy's I love walking around in, especially speaking on stage at business events. I am pregnant and comfort is everything. Also, as I learned on the Rachel Hollis podcast "Rise," they are made from 100% recycled plastic water bottles and post-consumer recycled materials. 

 

 

Tentree

For each item purchased, Tentree lives up to its name and plants 10 trees and even gives customers a code so they can track the growth of their trees. It is on track to plant one billion trees by 2030. Tentree’s clothing is made from ethically sourced and sustainable materials including cork, coconut and recycled polyester and produced in ethical factories.  

 

Everlane

Everlane mixes sustainability with transparency by sharing with customers the exact breakdown of the cost of each item and showing the factories where garments are made. The company builds strong relationships with factory owners to ensure that the employees and production meet Everlane’s high ethical standards. Everlane also recently released a line of clothing made from recycled plastic bottles and other reused materials. 

 

Pact

This Colorado-based company sells certified organic and fair-trade clothing for the entire family. The entire supply chain, from growing and harvesting the non-GMO cotton to creating the final pieces, is as sustainable and clean as possible and includes processes that use significantly less water than traditional cotton. Pact also reuses old clothing and linens to create many of its items. 

 

Patagonia

Patagonia not only uses sustainable materials in its outerwear, but it also helps customers repair their clothing instead of buying new items. Patagonia follows fair-trade practices and closely monitors its supply chain to make it safe for the environment, workers and consumers. Its goal is to find solutions to environmental issues without causing unnecessary harm to the world. Because the products are so durable, customers are encouraged to recycle old Patagonia gear and purchase items second hand. 

 

Levi’s

Denim is notorious for requiring huge amounts of water to create one pair of jeans, but Levi’s new collection, Water<Less, uses up to 96% less water. For this and all of its products, Levi’s is committed to sustainability through the entire design and manufacturing process, including working towards 100% sustainably sourced cotton and recycling old jeans into home insulation.

 

H&M Conscious

H&M is moving away from its fast fashion roots with the Conscious collection, made of materials like organic cotton and recycled polyester. By using eco-friendly fabrics and more sustainable production methods, the company hopes to reduce its environmental footprint. Customers can also recycle unwanted garments at H&M stores and get a discount for a future purchase. As a whole, H&M has a goal to use only sustainably sourced materials by 2030. 

 

 

 

The full article read on the Forbes

 

 

 

 

11 家引领可持续发展的时尚公司(Forbes)

 

 

时尚业以创造趋势而闻名,如今,它正在致力于其最重要的趋势:可持续发展。与某些受质疑的时尚决定

不同,这是关乎所有消费者的趋势。我们知道,甚至Nordstrom现在都在出售二手服装。每个人都开始

意识到消费者的喜好发生了变化,他们想要更多的环保产品。

 

客户越来越希望对环境产生积极影响。研究表明,有 88%的消费者希望品牌帮助他们更加环保。然而,时

尚因其浪费环境的有害做法而臭名昭著。时装生产释放了全球 10%的碳排放量,超过国际航班和海上运输

相加的总和。时装业占全球所有水污染的 20%。如果时装业继续保持目前的发展势头,那么到 2050 年,

其碳足迹将占世界的 26%。显然,需要采取一些措施来纠正这种情况并改变该行业。

这里有 10家引领可持续发展的时尚公司。这些公司,无论大小,都显示出长久以来看起来不错和做得好

的可持续时尚的潜力。

 

Everlane

 

Everlane 通过与客户共享每件商品的成本明细,并向其展示服装制造厂,将可持续性与透明度相结合。公

司与工厂所有者建立了牢固的关系,以确保员工和生产符合 Everlane 的高道德标准。 Everlane 最近还发

布了一系列由回收塑料瓶和其他回收材料制成的服装。

 

 

原文 Forbes

 

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