Is Immersive Technology The Darling Of The Fashion World?(Forbes)


The fashion industry has always been a hotbed for new trends, and technology is no exception. Immersive technology—virtual reality (VR), augmented reality (AR), and mixed reality (MR)—has the potential to transform the way the fashion industry creates, presents, and retails its products.

Here are just some of the ways that the fashion world has embraced immersive technology.

The Catwalk

Fashion brands, plus other brands wanting to get involved with fashion, can stand out and get noticed through their use of new technology on the catwalk.

Back in 2014, Topshop staged the world’s first virtual catwalk. Four lucky winners sat in the window of the flagship Oxford Circus store and donned bespoke virtual reality headsets and headphones that played the show live from the Tate Modern. The winners were not only able to see the models walk directly past them but look up to the Tate Modern ceiling, to the celebrities sat virtually next to them. They were also kept updated with a moving Twitter feed.