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Could MFS’ KEYHOUSE, BLUEZONE & ReSOURCE Be Departments of Innovation for Fashion Companies? (Fa

Did you miss this season’s Munich Fabric Start? Well if you did here is the low down. The 2nd biggest tradeshow in Europe has taken sustainability, digitalisation and transparency to a whole new level. Feeling that there is a growing need for information, the show has been giving attendees the opportunity to experience not only the traditional side of the show but also the innovation that takes place at the BLUEZONE, ReSOURCE and KEYHOUSE halls.

The Solution-Oriented Tradeshow

The three day fair brags a professional business atmosphere and presents around 1,000 international suppliers of fabrics to approximately 18,400 international trade visitors. Sebastian Klinder, Managing Director MUNICH FABRIC START commented: “The MUNICH FABRIC START has shown very clearly that this fair format is convincing as a strong industry platform in times of changes and major challenges”. He continues: “Thanks to the professionalism and sovereignty of all those involved, the necessary responsibility to approach the reorientation of the market constructively and in a solution-oriented manner has been created. We have experienced this willingness in numerous discussions with exhibitors and visitors during the three intensively used days of the fair. We, therefore, feel confirmed in our current and future orientation.”

Those who attended the February 2020 edition enjoyed revelling in the main topic, sustainability. Theresa Austin, Advisor AKOJO MARKET, Co-founder Paris UIUX, LVMH Group Digital who attended for the first time as a participant in’s panel who took to the KEYHOUSE stage said: “I thoroughly enjoyed my time at Munich Fabric Start.” She added “The Bluezone and Keyhouse, in particular, were eye-opening for me and I was very impressed at the number of suppliers working with innovative new technologies and methods to produce in more sustainable ways. It was a great showcase of sustainable innovation, and it was very inspirational to speak with so many experts on such a key topic. I left both motivated and educated, with a lot to share back into my work.“

Rewriting Fashion’s Future With Innovations and Future Materials

Focusing on the mood of the industry, Munich Fabric Start’s KEYHOUSE, showcased future-oriented exhibitors, whose essential message embraced the era of sustainability. According to the show organisers, although the industry is on the right track, now is the time to take responsibility and turn information into action and create transparency. On the importance of taking this approach Frank Junker, Creative Director MUNICH FABRIC START said, “As a trade fair organiser, we also see ourselves in the role of an impulse generator with a potentially corresponding reach. Therefore, we attach particular importance to a qualitative and varied supporting programme which, thanks to international experts, offers an insight into current innovation topics, problems and solutions and thus forms the basis for transparent knowledge transfer.”

The full article read on the FashNerd

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