How Experts are Using Artificial Intelligence to Shape the Future of Fashion (Vogue India)

February 11, 2020

 

The superpowers of technology are unimaginable, and there's no stopping building fashion businesses around it. Digital supermodels, virtual trial rooms and analytics could possibly change the way we shop in the future. In the age of artificial intelligence, analytics and big data—which collectively translate unstructured data to meaningful solutions, trends and patterns—how does the fashion industry keep up? For instance, excess stock arises from lack of planning and knowledge. With data, we can see minute-by-minute how stock moves and thus, eliminate errors. Fashion can also take help from cognitive computing—where you can go back 25-30 years in time to analyse trends and logs—to know what is going to happen in the future. We are at the tipping point of augmented commerce or ‘a-commerce’, where you can carry your physical wardrobe virtually in your pocket to help make better shopping decisions. With stylists being completely driven by analytics, the ability to predict things is opening up opportunities in fashion for us.

We sat down with Abdullah Abo Milhim, who has been associated with Istituto Marangoni School of Fashion, London for over ten years, to discuss how intelligence technologies are integrated into fashion business models, and their implications on the emergence of new value chain strategies. Excerpts below.

 

How can small businesses navigate the industry using AI?

 

Young designers fear that technology will alienate everything they do—their culture, DNA and craftsmanship as a company. AI and analytics can have an impacait on the way they source products, design, understand consumers and the relationship they have with the suppliers. While bigger companies have the financial abilities to start testing with these resources, smaller businesses can take the first step by building an association with consultancies. The key is to identify an area of your business that has the scope for developing a business model around it. You can bring a third party to do it for you as a start. Being a small business, you can work with a multitude of companies across industries at the same level. We live in the age of shared economy where there’s a lot of B2B models facilitated with exchanging ideas and products, and small businesses should take advantage of this.

 

 

The full article read on the Vogue India

 

 

 

 

专家如何利用人工智能塑造时尚未来(Vogue India)

 

 

科技的超级力量是无法想象的,并且围绕它建立时尚企业的趋势是永无止境的。数字超模、虚拟试衣间和

分析可能会改变我们未来的购物方式。在人工智能、分析和大数据时代(将非结构化数据共同转换为有意

义的解决方案、趋势和模式),时装行业将如何保持发展?例如,多余的库存来自缺乏计划和知识。有了

数据,我们可以随时了解库存的动向,从而消除错误。时尚还可以从认知计算中获得帮助(你可以在过去

的 25 到 30 年的时间里分析趋势和日志),以了解未来会发生什么。我们正处在增强型商务或“电子商

务”的转折点,你可以在其中将实体衣橱虚拟地放在口袋里,以帮助做出更好的购物决定。随着设计师完

全由分析驱动,预测事物的能力为我们打开了时尚的机会。

 

我们与伦敦 Istituto Marangoni 时装学院有十多年关系的 Abdullah Abo Milhim 坐了下来,讨论了如

何将情报技术整合到时装商业模型中,以及它们对新价值链战略的产生的影响。摘录如下。

 

小型企业如何使用 AI 引导行业发展?

 

年轻的设计师担心技术会疏远他们所做的一切-他们的文化,DNA 和作为一家公司的手工艺。 人工智能

和分析可能会影响其采购产品,设计,了解消费者以及与供应商之间的关系的方式。 较大的公司有能力

使用这些资源进行测试,而较小的公司可以通过与咨询机构建立联系来迈出第一步。 关键是确定你的业

务范围,该范围具有围绕其开发业务模型的范围。 你可以从选择第三方介入开始。 作为一家小型企业,

你可以与同一行业的众多公司合作。 我们生活在共享经济时代,那里有很多 B2B 模式可用于交换想法和

产品,小型企业应该利用这一点。

 

 

原文 Vogue IndiaVogue India

Please reload

Related Posts

Please reload

    Like what you read? Donate now and help me provide more fresh and great content! Thank you!   

© 2018 by TechLovesStyle