The superpowers of technology are unimaginable, and there's no stopping building fashion businesses around it. Digital supermodels, virtual trial rooms and analytics could possibly change the way we shop in the future. In the age of artificial intelligence, analytics and big data—which collectively translate unstructured data to meaningful solutions, trends and patterns—how does the fashion industry keep up? For instance, excess stock arises from lack of planning and knowledge. With data, we can see minute-by-minute how stock moves and thus, eliminate errors. Fashion can also take help from cognitive computing—where you can go back 25-30 years in time to analyse trends and logs—to know what is going to happen in the future. We are at the tipping point of augmented commerce or ‘a-commerce’, where you can carry your physical wardrobe virtually in your pocket to help make better shopping decisions. With stylists being completely driven by analytics, the ability to predict things is opening up opportunities in fashion for us.
We sat down with Abdullah Abo Milhim, who has been associated with Istituto Marangoni School of Fashion, London for over ten years, to discuss how intelligence technologies are integrated into fashion business models, and their implications on the emergence of new value chain strategies. Excerpts below.
How can small businesses navigate the industry using AI?
Young designers fear that technology will alienate everything they do—their culture, DNA and craftsmanship as a company. AI and analytics can have an impacait on the way they source products, design, understand consumers and the relationship they have with the suppliers. While bigger companies have the financial abilities to start testing with these resources, smaller businesses can take the first step by building an association with consultancies. The key is to identify an area of your business that has the scope for developing a business model around it. You can bring a third party to do it for you as a start. Being a small business, you can work with a multitude of companies across industries at the same level. We live in the age of shared economy where there’s a lot of B2B models facilitated with exchanging ideas and products, and small businesses should take advantage of this.
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的 25 到 30 年的时间里分析趋势和日志），以了解未来会发生什么。我们正处在增强型商务或“电子商
我们与伦敦 Istituto Marangoni 时装学院有十多年关系的 Abdullah Abo Milhim 坐了下来，讨论了如
小型企业如何使用 AI 引导行业发展？
年轻的设计师担心技术会疏远他们所做的一切-他们的文化，DNA 和作为一家公司的手工艺。 人工智能
务范围，该范围具有围绕其开发业务模型的范围。 你可以从选择第三方介入开始。 作为一家小型企业，
你可以与同一行业的众多公司合作。 我们生活在共享经济时代，那里有很多 B2B 模式可用于交换想法和
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