Jimmy Nelson at the World Economic Forum

Davos House - 2020

Amsterdam, The Netherlands, January 14, 2020 - The World Economic Forum, which will be held in Davos this month, will be manifested around the theme “Stakeholders for a Cohesive and Sustainable World”. It will bring together 3,000 decision-makers, philanthropists and corporate activists from around the world, and aim to assist governments and international institutions in tracking progress towards the Paris Agreement and the Sustainable Development Goals. Jimmy Nelson will be presenting the first-ever Blink Test, an eye locked film showcasing a portraiture of the world’s last indigenous people. The ultimate aim is to provoke thought and spark conversation on the importance of safeguarding indigenous cultures in order to manifest a cohesive and sustainable future.

Artist Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage as their family trees, rivers, forests and habitats are destroyed in the quest for human progress. The artist brings out a bid to preserve cultural diversity by issuing the caution: ‘BLINK. AND THEY’RE GONE’. A unique AR-Human interface challenges the viewer not to blink. If you blink, the film stops playing. A warning that if we don’t engage with indigenous cultures now, they will be gone forever and so will the world’s cultural diversity.

Our world is changing rapidly. Our ever-growing population and urge for bigger economies have led to both positive and negative developments, such as improved tec