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Billie Eilish And H&M Release Sustainable Clothing Collection (Independent)

January 6, 2020

A new sustainable clothing collaboration between Billie Eilish and H&Mhas dropped online.

While cementing her place as one of the biggest names in the music industry in recent years, Eilish has also used her platform to speak out on environmental issues.

 

In September, the 18-year-old explained how she was planning on making her upcoming Where Do We Go? world tour “as green as possible” by banning plastic straws, encouraging fans to bring their own water bottles and having multiple recycle bins placed in each venue.

 

Now, as part of her latest eco-conscious venture, Eilish has launched a merchandise range with high street retailer H&M, featuring clothing that mimics her signature oversized silhouettes.

 

 

 

Every item in the collection has been made using materials that have been “sourced in a more sustainable way”, H&M states in a press release.

 

The pieces’ designs feature Eilish’s official logos and come in beige, black and neon green colourways.

The collection includes printed T-shirts, bucket hats, a bumbag and oversized sweatshirts.

 

It is available to purchase worldwide from all H&M stores carrying the Divided concept and online at hm.com.

“Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values,” said Emily Bjorkheim, H&M’s head of design Divided.

 

 

 

The full article read on the Independent 

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