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Digital Printing Driving Innovation in Textile Printing(PrintingImpressions)

For decades, digital printing for the fashion, décor, industrial, and graphics industry was relegated to sampling and short run printing. With the advantages of innovative inkjet technology, the industry is now addressing the demand for environmentally responsible output, innovative designs, and the need to improve supply chain operation. This article examines the latest textile industry trends and examines the dynamics that digital innovations have on this massive industry supply chain. Innovations in design, digital print, as well as cutting and sewing of textile-based products.

The Textile Transformation

Like many industries, the textile printing market has been changing to adopt new innovative technologies aimed at addressing a new generation of consumers, brands, as well as the supply chain. This massive industry, with over a trillion and a half dollars in annual business value in the apparel and accessories sector, is undergoing a transformation.

Brands must adjust to appeal to a new generation of consumers who shop in both brick-and-mortar stores as well as through online retailers. With the digital age now an economic certainty, brands as well as textile mills must adapt. Many of these changes have evolved in the past decade as early high-speed production digital textile solutions emerged. The changes are impactful in several key areas.


One of the largest areas in textile printing that has improved dramatically is the ability to produce just in time any length of fabrics or garments. With no cylinder or screen make ready, and with the advent of sophisticated workflow automation tools, textile mills can now produce any design rapidly - meeting the needs of designers and brands trying to meet the quick changeover in the fashion industry. Additionally, innovations in color matching and design are revving up the creative process, shrinking creation time from months down to weeks to even just mere days.


In the textile space, improvements in productivity and simplified design have also translated to greater creativity. With the ability to produce single item runs, there is no mass production risk associated with taking new designers on. Many brands are allowing budding designers to enter the fray and compete for mind share and recognition. It is common place today to be able and order quarter yard of fabric from traditional textile mills or a new generation of mass customization on-demand producers.


Lastly, environmental sustainability continues to rise to the forefront of service provider responsibility. Research has repeatedly shown that younger generations – particularly Generation Z – prioritize sustainability when it comes to product selection. In many cases, this age group is willing to pay more for products that were created with sustainability in mind. For the textile industry, this means a change. For generations, textile manufacturers have been considered a large polluter, with 20% of waste water produced by textile mills globally.

Optimizing the supply chain

Now that we have broadly outlined the textile transformation and the factors driving it, we can more fully discuss just how the textile market is changing as digital fabric printing print volume continues to grow at 19% CAGR (reaching about 4 billion square meters in 2022 ). With productivity and creativity trends urging companies to adapt a more flexible production schedule that prioritizes product diversity, it is only natural that improvements would come to the supply chain.

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术。这个庞大的行业在服装和配饰领域的年业务价值超过 1.5 万亿美元,正在经历着转型。














最后,环境的可持续性继续上升到服务提供商责任的最前沿。研究反复表明,年轻一代,尤其是 Z世代,



污染者,全球纺织厂产生的废水中有 20%来自废水处理。



19%的复合年增长率增长(2022 年达到约 40亿平方米),纺织品市场将如何变化。 。随着生产力和创造



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