Digital Printing Driving Innovation in Textile Printing(PrintingImpressions)

For decades, digital printing for the fashion, décor, industrial, and graphics industry was relegated to sampling and short run printing. With the advantages of innovative inkjet technology, the industry is now addressing the demand for environmentally responsible output, innovative designs, and the need to improve supply chain operation. This article examines the latest textile industry trends and examines the dynamics that digital innovations have on this massive industry supply chain. Innovations in design, digital print, as well as cutting and sewing of textile-based products.

The Textile Transformation

Like many industries, the textile printing market has been changing to adopt new innovative technologies aimed at addressing a new generation of consumers, brands, as well as the supply chain. This massive industry, with over a trillion and a half dollars in annual business value in the apparel and accessories sector, is undergoing a transformation.

Brands must adjust to appeal to a new generation of consumers who shop in both brick-and-mortar stores as well as through online retailers. With the digital age now an economic certainty, brands as well as textile mills must adapt. Many of these changes have evolved in the past decade as early high-speed production digital textile solutions emerged. The changes are impactful in several key areas.

Productivity

One of the largest areas in textile printing that has improved dramatically is the ability to produce just in time any length of fabrics or garments. With no cylinder or screen make ready, and with the advent of sophisticated workflow automation tools, textile mills can now produce any design rapidly - meeting the needs of designers and brands trying to meet the quick changeover in the fashion industry. Additionally, innovations in color matching and design are revving up the creative process, shrinking creation time from months down to weeks to even just mere days.

Creativity

In the textile space, improvements in productivity and simplified design have also translated to greater creativity. With the ability to produce single item runs, there is no mass production risk associated with taking new designers on. Many brands are allowing budding designers to enter the fray and compete for mind share and recognition. It is common place today to be able and order quarter yard of fabric from traditional textile mills or a new generation of mass customization on-demand producers.

Environment

Lastly, environmental sustainability continues to rise to the forefront of service provider responsibility. Research has repeatedly shown that younger generations – particularly Generation Z – prioritize sustainability when it comes to product selection. In many cases, this age group is willing to pay more for products that were created with sustainability in mind. For the textile industry, this means a change. For generations, textile manufacturers have been considered a large polluter, with 20% of waste water produced by textile mills globally.

Optimizing the supply chain

Now that we have broadly outlined the textile transformation and the factors driving it, we can more fully discuss just how the textile market is changing as digital fabric printing print volume continues to grow at 19% CAGR (reaching about 4 billion square meters in 2022 ). With productivity and creativity trends urging companies to adapt a more flexible production schedule that prioritizes product diversity, it is only natural that improvements would come to the supply chain.

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数字印刷推动纺织印花创新(PrintingImpressions)

数十年来,用于时装、装饰、工业和图形业的数字印刷一直局限于抽样和短期印刷。凭借创新的喷墨技术

的优势,该行业现在正在解决对环境的输出、创新设计以及改善供应链运作的需求。本文研究了纺织工业

的最新趋势,并研究了数字创新在这一庞大的工业供应链上的动态。纺织品产品的设计、数字印刷以及裁

剪和缝纫方面都有创新。

纺织转型

像许多行业一样,纺织品印花市场正在发生变化,以采用旨在解决新一代消费者、品牌和供应链的创新技

术。这个庞大的行业在服装和配饰领域的年业务价值超过 1.5 万亿美元,正在经历着转型。

品牌必须进行调整,以吸引在实体店和在线零售商中购物的新一代消费者。如今,随着数字时代的经济发

展,品牌和纺织厂都必须适应。在过去的十年中,随着早期的高速生产数字纺织品解决方案的出现,许多

变化都在发展。这些变化在几个关键领域都具有影响力。

生产率

纺织印花最大的领域之一就是可以及时生产任何长度的织物或服装的能力得到了显着改善。无需准备滚筒

或筛网,以及先进的工作流程自动化工具的出现,纺织厂现在可以快速生产任何设计-满足了想要满足时尚

行业快速转变需求的设计师和品牌的需求。此外,色彩匹配和设计方面的创新正在加速创作过程,将创作

时间从数月缩短至数周,甚至只有数天。

创造力

在纺织领域,生产率的提高和简化的设计也已转化为更大的创造力。具有生产单个项目的能力,不存在与

聘请新设计师相关的批量生产风险。许多品牌都允许崭露头角的设计师加入竞争,竞争思想份额和认可度。

今天,通常可以从传统的纺织厂或新一代的大规模定制按需生产商那里订购四分之一码的面料。

环境

最后,环境的可持续性继续上升到服务提供商责任的最前沿。研究反复表明,年轻一代,尤其是 Z世代,

在产品选择上将可持续性放在首位。在许多情况下,这个年龄段的人愿意为考虑到可持续性而创造的产品

支付更多的费用。对于纺织行业,这意味着一场变革。几代人以来,纺织制造商一直被认为是一个巨大的

污染者,全球纺织厂产生的废水中有 20%来自废水处理。

优化供应链

现在我们已大致概述了纺织品转型及其驱动因素,我们可以更全面地讨论随着数字织物印花印刷量继续以

19%的复合年增长率增长(2022 年达到约 40亿平方米),纺织品市场将如何变化。 。随着生产力和创造

力趋势的推动,公司必须采用更加灵活的生产计划来优先考虑产品多样性,因此,改善供应链是很自然的

事情。

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