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How Data Helps Fight Fashion Waste(Forbes)

December 23, 2019

 

 

 

Geeks and fashion don’t usually mix. Software engineers and other technology professionals are known for their reliance on t-shirts, sandals (often worn with socks) or sneakers and a predilection for wearing shorts in the freezing rain and snow. A bold fashion statement for most software engineers is making the decision to dye their hair green or blue.

 

But putting techie stereotypes aside for a moment, a new intersection point between the tech community and the fashion industry cognoscenti could be surfacing. The fashion industry is notoriously bad at product waste… and technology wants to come to the rescue.

 

Just hanging around

 

The BBC has reported one recent example where a fashion designer has helped to develop recyclable clothes hangers. Data analytics applied across fashion industry supply chains has shown the scale of waste in the business; designer Roland Mouretsuggests that single-use clothes hangers are the ‘plastic straw’ of the fashion industry.

Working with scientists, Mouret and his team have developed a new hanger constructed from 80% recycled ‘recovered sea plastic’ and 20% recyclable plastic. The hanger problem is not just down to customers discarding them after purchase; apparently some fashion companies ship clothes on cheap hangers (which are then thrown away) before they transfer products to ‘fancier’ hangers in store.

Hanger recycling company First Mile says that hangers take 1,000 years to break down in landfill. Clearly we need smarter supply chains, smarter city distribution networks, smarter adoption of recycled products and smarter hangers if we are going to combat this waste.

 

Ah, push it

 

The fashion waste problem waste runs deeper. The core issue comes down to overproduction and the fact that the industry makes ‘too many’ clothes. This is because the retail sector (and fashion in particular) has historically operated on a push model i.e. using manual processes to make what designers wanted to sell, rather than what consumers wanted to buy. 

David Bishop, founder and CTO of Love the Sales, the world's largest sales aggregator for clothing explains that his company works to help retailers to maximize the financial recovery of excess inventory.

"There are numerous points along the supply chain for fashion goods that are ripe for optimization and disruption. Given we currently live in a world burdened with overstocking, perhaps the most pragmatic application of technology is to match this existing, often high-quality stock to customers who have a demand for it, who are often unaware it’s available to buy,” said Bishop.

"There are numerous points along the supply chain for fashion goods that are ripe for optimization and disruption. Given we currently live in a world burdened with overstocking, perhaps the most pragmatic application of technology is to match this existing, often high-quality stock to customers who have a demand for it, who are often unaware it’s available to buy,” said Bishop.

But, of course, many clothing brands just don’t have the reach to effectively expose their products to all of the people who potentially want them - nor do they have a large enough data set or product catalogue to use advanced technologies to clear their products.

“By using the underlying metadata of overstocked products and pairing it with consumers who are actively shopping for products with matching behavioral metadata, we can clear stock more quickly. This allows us to partner excess stock with buyers effectively and stop it reaching terminal (dumpable) status," said Bishop.

 

 

 

Read the full article on the Forbes

 

 

 

 

数据如何帮助消除时尚浪费(Forbes)

 

技术宅和时尚通常不会混在一起。软件工程师和其他技术专家以其对 T恤、凉鞋(通常与袜子一起穿着)

或运动鞋的依赖以及在寒冷的雨雪中穿短裤而出名。大多数软件工程师的大胆时尚宣言是决定将头发染成

绿色或蓝色。

 

但是暂时把对技术人员的刻板印象放一边,可能会出现技术界与时尚界人士之间的新交汇点。众所周知,

时装业在产品浪费方面表现不佳……而技术则想挽救生命。

 

随便看看

英国广播公司报道了一个最近的例子,一位时装设计师帮助开发了可回收衣架。应用于时尚行业供应链的

数据分析已显示出企业中的浪费规模。设计师 Roland Mouretsuggest 认为,一次性衣架是时尚行业的“塑

料吸管”。

 

Mouret 和他的团队与科学家合作,开发了一种新型衣架,该衣架由 80%的“回收海塑料”和 20%的可回

收塑料构成。衣架问题不仅仅是顾客购买后将其丢弃的问题。显然,一些时装公司在将商品转移到商店中

的“更高级”衣架之前,先用便宜的衣架运送衣服(然后将它们扔掉)。

 

衣架回收公司 First Mile 表示,衣架需要 1000 年才能在垃圾填埋场中分解。显然,如果我们要与这种浪

费作斗争,我们需要更智能的供应链,更智能的城市分销网络,更智能地采用回收产品和更智能的衣架。

时尚浪费问题变得严重。核心问题归结为生产过剩以及该行业生产“太多”衣服的事实。这是因为从历史

上看,零售业(尤其是时尚业)是在推模型上运行的,即使用手动流程来制作设计师想要出售的商品,而

不是消费者想要购买的商品。

全球最大的服装销售商 Love the Sales 的创始人兼 CTODavid Bishop 解释说,他的公司致力于帮助零售

商最大程度地提高多余库存的财务回收率。

“时尚商品的供应链中有许多要优化和中断的时机。鉴于我们目前生活在一个库存过多的世界,也许最务

实的技术应用是将现有的、通常是高质量的库存与有需求但往往不知道有货可买的客户联系起来。”

Bishop说。

但是,当然,许多服装品牌只是无法将其产品有效地展示给所有可能想要他们的人,他们也没有足够大的

数据集或产品目录来使用先进技术来清除他们的产品。

“通过使用积压产品的基础元数据,并将其与积极购买具有匹配行为元数据的产品的消费者配对,我们可

以更快地清库存。这使我们能够与买家有效地合作剩余库存,并阻止其达到最终(可倾销)状态。”Bishop

 

 

 

 

Read the full article on the Forbes

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