This Startup Is Reshaping What It Means To Be A Sustainable Fashion Brand, From Materials Through To Products(Forbes)

December 6, 2019

Great challenges call for unprecedented innovation and collaboration, an area the fashion industry has historically found challenging. Chief Innovation Officer of new fashion startup, PANGAIA, Amanda Parkes, explained to me in a conversation last week that traditional material supply to brands and retailers is not set by what the material needs are, but by what textile mills and manufacturers choose to develop—or even more randomly, what has trickled down from the military (or other industrial) material developments. 

There are fundamental reasons why fashion companies have not historically owned the manufacturing processes central to their products, and these are rooted in the research and development focus of materials being divorced from the design and aesthetics of fashion in these largely siloed sectors. PANGAIA is a hybrid company, apparently the first of its kind, that will bring together material science through its research and development facility, and demonstrate its textile prowess via its own-brand fashion collections. The collections will be created in partnership with artists and designers whose ethos aligns with PANGAIA’s determination to design and develop lower impact materials and products that are better for people and the planet than the current mass-market alternatives. 

 

 

 

That’s not their only raison d'être, though. Parkes shared insights gained from two years of exploration of global materials research that offers opportunities for new applications that will give rise to new sustainable materials—without the need to start from scratch. Here, Parkes leverages her background in technical textiles and materials science and her understanding of the fashion industry, bolstered by one of the founders of PANGAIA, who is a long-term appreciator of fashion’s potential to initiate positive impact both environmentally and socially, Miroslava Duma. Other founders include Jasmine Mullers, whose experience spans Augmented Reality (WIR Global) and luxury retail (Bottega Veneta, Oscar De La Renta), Rachna Bhasin (ex-Magic Leap) and Nathalie Longuet, who has 25 years of experience in Investment Banking and Asset Management at Lombard Odier, Société Générale advising luxury brands and institutional investors.

 

In PANGAIA’s business model, revenue streams will come in the short term through product sales (via their DTC e-commerce store) and in the longer term, from B2B textile sales, materials licensing and brand partnerships for materials R&D. This shift in business model reflects a more widespread shift in the technology sector, says Parkes, who cites the breaking down of Silicon Valley investment and innovation models following the crashes of some big, high-profile startups. “Investment structure is opening up—there are different value systems [beyond simply ROI] including impact, philanthropy and recognizing where resources need to go.” She went on to say “High cap ex investment is not usually attractive, but this is opening up.”

 

 

 

Read the full article on the Forbes

 

 

 

时尚初创公司如何被技术加速器接受(Forbes)

 

 

旧金山— 2017 年,Neha Singh 被纽约时装技术实验室(New York Fashion Tech Lab)接纳,该计划

旨在将时尚科技初创公司与主要零售商联系起来。 Neha Singh 的虚拟现实购物创业公司Obsess 吸引了

Vera Bradley 的注意。这个手袋品牌是NYFTLab 的赞助商,随后与Obsess 合作进行了广泛宣传的项目。

NYFTLab 董事总经理 Jackie Trebilcock 说:“ Vera Bradley 不是一个你所想的具有超技术前途的品牌,

但对他们俩来说都是巨大的成功。”在加入 Google 和 American Vogue 之前曾在麻省理工学院学习的

Singh 后来筹集了第一轮资金,并与 Farfetch,Levi’s,Tommy Hilfiger 和 Ulta Beauty 合作。

 

从顶尖的加速器或孵化器毕业对于初创公司创始人来说,可以说像是精英大学文凭一样,定义了他们的职

业生涯。密集的计划通常只需要几个月的时间,就可以帮助初创企业在潜在投资者和媒体的“推介日”之

前完善和发展。这样的计划常常提供指导、资金和网络,以换取公司的股权。

 

随着老牌公司越来越多地希望初创公司注入创新,加入竞争的经济鼓励越来越诱人,但是竞争水平也越来

越高。在这里,来自顶级孵化器的领导者展示了如何脱颖而出。为了简单易懂,以下采访经过了编辑和压

 

“说的话越清楚越好。”—Dalton Caldwell,Y Combinator 的招生负责人兼合伙人,该公司已投资 Zyper

和 Spate。

 

我们正在寻找两件非常重要的事情。一种是无需任何外部人员就可以制造产品的技术技能,因为雇用承包

商或将工作外包可能会浪费很多时间。第二个是关于他们想要构建的事物的独特观点,因为几乎每个想法

都已经提出但是没有奏效。许多团队尚未进行基础研究。

 

我们建议有一位联合创始人,而不要自己动手。避免使用行话-在你的推销中说的越清楚越好。展示具体行

动,例如与客户交谈或构建原型,表明你很认真。对于许多人来说,这个想法是 100%理论上的。

 

能够创建新业务的软件(如 Etsy 或 Shopify 等平台)的运行效果非常好。我很高兴看到人们构建支持性技

术-平台,支付,物流-这都是事物中不性感的部分。机会太多了。

 

 

 

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