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Fashion Brand Launches AI Platform With Facial Recognition That Facilitates Hyper-Personalized In-Store(FashNerd)

November 4, 2019

Ruti is a fashion business known for designing distinctively comfortable styles specifically for women over 35 years old​. Founded by Israeli-born designer and former tech executive Ruti Zisser, the luxury brand announced today that they have has raised $6M in a Series A funding round led by Viola Ventures. It is an investment that will be used to expand the development of its proprietary technology platform.

 

 

Building a Customised Digital Experience
 

Focusing on scaling their online business and their eight offline boutiques, Ruti, believes technology is the key to building a successful in-store experience that delivers on personalization. Developing a technology platform that assists in the design process and supports its in-store stylists by providing customers with a hyper-personalised, high-touch experience. It is a system that continuously builds customers’ profiles, including past purchases, items they’ve tried on, and other attributes. Also, customer feedback gathered on the database influences inventory and design process for upcoming collections.

Furthermore, Ruti’s proprietary AI platform leverages Artificial Intelligence (AI), customised CRM, and opt-in only facial recognition that are personalised recommendations based on each shopper’s fashion preferences, likes and dislikes and an understanding of what designs will be most flattering.

 

The full article read on the FashNerd

 

 

 

时装品牌推出具有面部识别功能的AI 平台,可促进店内超个性化

(FashNerd)

 

Ruti 是一家时装公司,以专门为 35 岁以上的女性设计独特舒适的风格而闻名。以色列出生的设计师,前

技术主管 Ruti Zisser 创立的奢侈品牌今天宣布,他们已经在由Viola Ventures 领投的 A轮融资中筹集了

600万美元。这项投资将用于扩展其专有技术平台的开发。

 

建立定制的数字体验

 

Ruti 专注于扩展其在线业务和其八家线下精品店,他认为技术是构建成功的个性化店铺体验的关键。通过

为客户提供超个性化的高接触体验,开发可协助设计过程并支持其店内设计师的技术平台。它是一个不断

建立客户资料的系统,包括过去的购买、他们尝试过的项目以及其他属性。而且,从数据库收集的客户反

馈会影响之后推出的系列的库存和设计过程。

 

此外,Ruti 专有的 AI 平台利用了人工智能(AI),定制的 CRM和仅接受面部识别的功能,这些识别是根

据每个购物者的时尚偏好、喜欢和不喜欢以及对哪些设计最讨人喜欢的理解而提供的个性化建议。

 

 

The full article read on the FashNerd

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