Black Friday and Cyber Monday are right around the corner and as a consumer, you’re probably already getting promotional emails, targeted ads, and yes, even physical mailers. And if you’re a merchant, you’re probably strategizing new ways to increase your sales and beat out the competition.
Last year, CNBC reported a record-breaking Black Friday, with $6.2 billion spent online, $2 billion of which were mobile transactions. Cyber Monday then crushed those numbers with $7.9 billion spent online. Despite those numbers, brick and mortar sales are still going strong, making it more important than ever to deliver a seamless, omni-channel experience.
A few emerging technologies are making that challenge a lot easier.
Let’s take a look at five tech features that will define Black Friday and Cyber Monday this year.