Left to right: Josh, Mike and Kevin. photo by Tech Loves Style, @Nikkiq.
As a blogger and Influencer, playing social media is my daily work, my routine, and my passion. I enjoy creating content and sharing with my followers. There's a certain feeling of happiness I get each time when followers got inspired by some of my content, either a video, a quote, a blog post or a photo. The things I put out there to the world are connecting people and industries. That's why I love social media and it is truly a lifestyle to me already.
Within the big social media family, to be honest, I LOVE Instagram the most! Yes sounds basic right? Whatever I am that IG lover yayyyy!!! Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
I started to use Instagram back to 2011 but guess what?! I was in China at the time and Instagram is blocked in China since 2012. Then I terminated using the app till 2016. I moved to San Francisco in 2013 but really wasn't pay attention to the app. I would post once in a while to just get attention from the guy I was chasing at the time or to stalk his ex-girlfriend lol. (who doesn't have those old days duh hahaha.) In 2017 I left the company I was working for at the time in Los Angeles and I was just chilling at home to figure out what was the next step for my career. I came up with an idea to start a blog. I decided to give it a try and started to promote all my blog posts on my Instagram. After posting constantly for about 3 months or so, I got my first offer to help promote a product for a company. Since then Instagram is my business tool, my inspiration, and my solution to most of my problems. Btw if you haven't followed my Instagram, it's called @yarinayy and head over now to support your girl. ;)
Earlier this year I attended SXSW in Austin, TX. I had a wonderful experience there and met lots of great people. There're many amazing panels I went and they're all insightful and educational. But for me, as a huge social media lover, especially an Instagram user which people who followed me know that I post content almost every day, got beyond excited to attend the Instagram's founders' panel! Kevin Systrom and Mike Krieger founded Instagram in a San Francisco co-working space in 2010. They resigned from Instagram in late 2018. SXSW was hosting in early 2019 so when I saw the lineup I was like I've gotta go! I know lots of you are still curious why they left, what's the story behind Instagram and what's the future plan? So here I am sharing with you their conversation with you guys! Read till the end, there is a SXSW vlog for you to watch there if you want to see my beautiful face lol jk I meant Mike and Kevin's. ;)
Josh Constine: Thanks to everybody for joining the Extra Crunch conference call. I’m Josh Constine, the Editor at Large for Tech Crunch.
On today’s call, we’re going to be discussing SXSW and some of the insights from there, because I know a lot of you don’t go anymore, as SXSW has kind of fallen out of favor amongst the innovation crowd. We’ll talk about my talk with the Instagram founders and what they discussed about why they left Facebook, and what they’re doing next.
We’ll talk a little bit about some of the landscape here, and what’s been changing in terms of who are the big players and who’s kind of pulled back, which might be a sign of companies trying to right their balance books.
And then finally, I’m going to talk about a few startups to watch. And again, as we go through this, if you have questions, feel free to chime in and discuss them with us.
So, let’s kick it off and talk about Instagram founders Kevin Systrom and Mike Krieger. So they left Facebook in September, and this is their first big talk that they did together as a team.
Josh: How's life back in the days when you just founded Instagram and how's now?
Kevin: Not much difference except for a bigger team and a bigger office. For us, it's always been startup lives. We are very grateful we're able to start a company we love, we believe. We love making things people want. No matter how successful it is now, we're still the same people. One of my mentors once said money itself doesn't give you anything but work on something you believe to get money.
Josh: Everyone wants to feel real, what does social media mean to you guys?
Mike: People are sharing only a part of their lives but we want to break that part.
Kevin: Instagram began from posting whatever personal stuff but then people started to post the professional things and then users are worrying about what to post now. But our goal is to find a space for people to share whatever they want comfortably.
Josh: How do you feel about all the filters and the impact of body images?
Kevin: it is a concerning trend. Bringing the filters to Instagram is what customers wanted.
Mike: Every time we bring new features we killed Instagram. :(
Josh: What job is filling people's life?
Kevin: Keep following things got you there.
Josh: When you made deals with Facebook what changes felt like?
Kevin: If we didn’t merge with Facebook, Instagram would just be a photo tool platform but now it’s getting better and better to be a social platform. Instagram doesn't serve us but serve the community. The community being happy is everything to us. Also, Instagram has to make money. haha
Mike: We just think and care about how are the community gonna be succeeded.
Josh: How much impact do you think the influencer economy can bring to the world?
Kevin: People can make money through the platform. Now Instagram feels less authentic because lots of people posting content just because they wanna be influencers. How do you manage the outcome well is the point. Influencer marketing is 100% impacting the world by breaking up companies' specific problems which traditional marketing couldn't do. That's why the impact influencer economy is bringing to the world is huge.
Josh: What're you gonna do next?
Mike: You don't know what's gonna be tomorrow, you don’t know what’s gonna be next week. Every day is different and we're giving us time to be curious again.
Kevin: Before Instagram started we realized the phone was the next big thing. For now, what’s the next big wave, what’s the most important thing to the future, we will keep thinking and creating things can serve our community well. Not end yet but a new start.
How do you guys think about the interview? Comment down below and let me know. I'd like to discuss with you! For me, as a huge Instagram fan, I respect and admire Kevin & Mike very much. They created something that is the 20 century and our generation much needed to envolve. No matter stepping down from Instagram or not, they are successful. I wish them all the best and keep their amazing journey. Hopefully will see them soon with a brand new and bigger product.
Instagram粉丝注意 ! 这里有 2位 Instagram创始者的高见
作为博主和网红，玩社交媒体是我的日常工作和激情所在。我喜欢创作内容并与我的关注者分享。每当粉
丝从我的某些内容（视频、引用、博客文章或照片）中获得启发时，我都会有一种幸福感。我在社交网络
上向世界展示的东西把人与产业联系在一起。这就是为什么我喜欢社交媒体，对我来说，它俨然已经是一
种的生活方式。
说实话，在巨大的社交媒体家族中，我最喜欢 Instagram！是的，听起来毫不意外吧？不管怎么说我就是
IG 死忠粉耶！！！ Instagram 是 Facebook 旗下的照片和视频共享社交网络服务。它是由 Kevin Systrom
和Mike Krieger 创建的，于 2010 年 10月在 iOS 上独家上线。
我从 2011 年开始使用 Instagram，但你猜怎么着？当时我在中国，Instagram 从 2012 年开始在中国遭
到封锁。然后我终止使用该应用程序直到 2016 年。2013年我搬到了旧金山，但实际上并没有怎么关注这
个 app。我有时会发帖，只是为了吸引我当时追的那个男孩的注意力，或者在网上视监他的前女友哈哈。
（谁没有年少无知过呢，哈哈哈哈哈哈哈。）2017 年，我离开了当时在洛杉矶工作的公司，当时我只是在
家里休息，不知道下一步的职业规划。我想到了一个开博客的想法。我决定尝试一下，并开始在我的
Instagram上推广我的所有博客文章。经过大约 3个月左右的持续发布后，我得到了我的第一份帮助公司
推广产品的工作。从那时起，Instagram 成为了我的商业工具，我的灵感和大多数问题的解决方案。顺便
说一句，如果你还没有关注我的 Instagram，我的账号是@yarinayy，现在就去支持你的女孩吧 ;）
今年早些时候，我在德克萨斯州奥斯汀参加了 SXSW。我在那里拥有了一段奇妙的经历，结识了很多很棒
的人。 我去了很多很棒的小组，他们都是有见地和有教育意义的。但是对于我来说，作为一个狂热的社交
媒体爱好者，尤其是一个 Instagram 用户，关注我的人们都知道我几乎每天都在发布内容，我非常有幸参
加了 Instagram 的创办人小组！ Kevin Systrom）和Mike Krieger 于 2010 年在旧金山的一个联合办公
空间中创立了 Instagram。他们于 2018 年底从 Instagram 辞职。SXSW于 2019 年初举办，所以当我看
到阵容时，我就对自己说我非去不可！ 我知道你们中的很多人仍然好奇他们为什么离开，Instagram背后
的故事是什么以及未来的计划是什么？ 因此，我在这里我将与你们分享他们和大家的对话！ 读到最后，
我有一个 SXSW的 vlog，如果你想看到我漂亮的脸蛋的话，哈哈开玩笑我想说是你们想看Mike 和 Kevin
的话，请看我的 vlog ;）
Josh Constine：感谢大家参加 Extra Crunch 会议。我是 Tech Crunch 的总编 Josh Constine。
在今天的会议上，我们将讨论 SXSW以及其中的一些见解，因为我知道你们中的许多人已经不再参加了，
因为 SXSW在创新界中已渐渐不受欢迎。今天我们将谈论我与 Instagram 创始人的谈话，他们讨论了他们
为什么离开 Facebook 以及下一步要做的事情。
我们将在这里讨论一些情况，目前正在发生什么变化，比如说谁在成为主角以及谁被遗忘，这些可能是公
司试图纠正其资产负债表的迹象。
最后，我将讨论一些值得关注的创业公司。再说一次，在这个过程中如果你有任何疑问，请随时与我们讨
论。
那么，让我们开始聊聊 Instagram 创始人 Kevin Systrom 和 Mike Krieger。他们在 9 月份离开了
Facebook，这是他们作为一个团队一起进行的第一次重要演讲。
Josh：你们刚刚成立 Instagram的日子怎么样？现在又是什么情况？
Kevin：除了有更大的团队和更大的办公室外，没有什么区别。对于我们来说，一直都是创业的生命。我们
深信，我们能够建立一家我们热爱的公司，对此我们深表感谢。我们喜欢制作人们想要的东西。无论现在
多么成功，我们都保持着初衷。我的一位导师曾经说过，金钱本身不能给你带来任何东西，重要的是为你
的信念而工作来赚钱。
Josh：每个人都喜欢真实，社交媒体对你们意味着什么？
Mike：人们只分享生活的一部分，但我们想突破这一部分。
Kevin：Instagram 是从发布个人内容开始，但随后人们开始发布专业内容，然后用户开始担心现在应该
发什么。但是我们的目标是为人们找到一个舒适地共享他们想要分享的东西的空间。
Josh：你们对滤镜和身体图片带来的影响有什么看法？
Kevin：这是一个令人担忧的趋势。把滤镜带到 Instagram是客户想要的。
Mike：每当我们推出新功能时，我们都在一步步杀死 Instagram。 :(
Josh：当你们与 Facebook 达成交易时，感觉会有什么变化？
Kevin：如果我们不与 Facebook 合并，Instagram 只是一个照片工具平台，但如今成为社交平台，发展
地越来越好。Instagram 不为我们服务，而是为社区服务。社区快乐对我们来说就是一切。此外，Instagram
还必须赚钱。哈哈
Mike：我们只是在不断思考并关心社区将如何获得成功。
Josh：你们认为影响者经济能给世界带来多少影响？
Kevin：人们可以通过平台赚钱。现在，Instagram 变得不那么真实，因为很多人只是想成为影响者而发
布内容。重点是如何很好地管理结果。影响力人营销 100％会对全球产生影响，通过打破传统营销无法解
决的公司特定问题。这就是为什么影响者经济给世界带来巨大影响的原因。
Josh：接下来你们要做什么？
Mike：你不知道明天会怎样，你不知道下周会怎样。每一天都是不同的，我们给自己好奇的时间。
Kevin：在 Instagram 开始之前，我们意识到手机是下一件大事件。就目前而言，下一波浪潮是什么，对
未来最重要的事情是什么，我们将继续思考并创造出可以为社区带来良好服务的事物。一切都尚未结束，
反而是一个新的开始。
你们如何看待这个访谈呢？在下方留言，让我知道。我想和你讨论！对我来说，作为 Instagram的忠实粉
丝，我非常尊重并钦佩 Kevin＆Mike。他们创造了 20 世纪以及我们这一代人急需进化的事务。无论是否
从 Instagram退出，他们都是成功的。祝他们一切顺利，并继续他们的精彩旅程。希望他们很快将带着全
新的更大的产品出现。
Watch my SXSW2019 Vlog.
As always I love you guys and will see you the next post! Again, don't forget to follow my Instagram @yarinayy and my YouTube to support ya girl. :)
Shop my Amazon!
