Left to right: Josh, Mike and Kevin. photo by Tech Loves Style, @Nikkiq.
As a blogger and Influencer, playing social media is my daily work, my routine, and my passion. I enjoy creating content and sharing with my followers. There's a certain feeling of happiness I get each time when followers got inspired by some of my content, either a video, a quote, a blog post or a photo. The things I put out there to the world are connecting people and industries. That's why I love social media and it is truly a lifestyle to me already.
Within the big social media family, to be honest, I LOVE Instagram the most! Yes sounds basic right? Whatever I am that IG lover yayyyy!!! Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
I started to use Instagram back to 2011 but guess what?! I was in China at the time and Instagram is blocked in China since 2012. Then I terminated using the app till 2016. I moved to San Francisco in 2013 but really wasn't pay attention to the app. I would post once in a while to just get attention from the guy I was chasing at the time or to stalk his ex-girlfriend lol. (who doesn't have those old days duh hahaha.) In 2017 I left the company I was working for at the time in Los Angeles and I was just chilling at home to figure out what was the next step for my career. I came up with an idea to start a blog. I decided to give it a try and started to promote all my blog posts on my Instagram. After posting constantly for about 3 months or so, I got my first offer to help promote a product for a company. Since then Instagram is my business tool, my inspiration, and my solution to most of my problems. Btw if you haven't followed my Instagram, it's called @yarinayy and head over now to support your girl. ;)
Earlier this year I attended SXSW in Austin, TX. I had a wonderful experience there and met lots of great people. There're many amazing panels I went and they're all insightful and educational. But for me, as a huge social media lover, especially an Instagram user which people who followed me know that I post content almost every day, got beyond excited to attend the Instagram's founders' panel! Kevin Systrom and Mike Krieger founded Instagram in a San Francisco co-working space in 2010. They resigned from Instagram in late 2018. SXSW was hosting in early 2019 so when I saw the lineup I was like I've gotta go! I know lots of you are still curious why they left, what's the story behind Instagram and what's the future plan? So here I am sharing with you their conversation with you guys! Read till the end, there is a SXSW vlog for you to watch there if you want to see my beautiful face lol jk I meant Mike and Kevin's. ;)
Josh Constine: Thanks to everybody for joining the Extra Crunch conference call. I’m Josh Constine, the Editor at Large for Tech Crunch.
On today’s call, we’re going to be discussing SXSW and some of the insights from there, because I know a lot of you don’t go anymore, as SXSW has kind of fallen out of favor amongst the innovation crowd. We’ll talk about my talk with the Instagram founders and what they discussed about why they left Facebook, and what they’re doing next.
We’ll talk a little bit about some of the landscape here, and what’s been changing in terms of who are the big players and who’s kind of pulled back, which might be a sign of companies trying to right their balance books.
And then finally, I’m going to talk about a few startups to watch. And again, as we go through this, if you have questions, feel free to chime in and discuss them with us.
So, let’s kick it off and talk about Instagram founders Kevin Systrom and Mike Krieger. So they left Facebook in September, and this is their first big talk that they did together as a team.
Josh: How's life back in the days when you just founded Instagram and how's now?
Kevin: Not much difference except for a bigger team and a bigger office. For us, it's always been startup lives. We are very grateful we're able to start a company we love, we believe. We love making things people want. No matter how successful it is now, we're still the same people. One of my mentors once said money itself doesn't give you anything but work on something you believe to get money.
Josh: Everyone wants to feel real, what does social media mean to you guys?
Mike: People are sharing only a part of their lives but we want to break that part.
Kevin: Instagram began from posting whatever personal stuff but then people started to post the professional things and then users are worrying about what to post now. But our goal is to find a space for people to share whatever they want comfortably.
Josh: How do you feel about all the filters and the impact of body images?
Kevin: it is a concerning trend. Bringing the filters to Instagram is what customers wanted.
Mike: Every time we bring new features we killed Instagram. :(
Josh: What job is filling people's life?
Kevin: Keep following things got you there.
Josh: When you made deals with Facebook what changes felt like?
Kevin: If we didn’t merge with Facebook, Instagram would just be a photo tool platform but now it’s getting better and better to be a social platform. Instagram doesn't serve us but serve the community. The community being happy is everything to us. Also, Instagram has to make money. haha
Mike: We just think and care about how are the community gonna be succeeded.
Josh: How much impact do you think the influencer economy can bring to the world?
Kevin: People can make money through the platform. Now Instagram feels less authentic because lots of people posting content just because they wanna be influencers. How do you manage the outcome well is the point. Influencer marketing is 100% impacting the world by breaking up companies' specific problems which traditional marketing couldn't do. That's why the impact influencer economy is bringing to the world is huge.
Josh: What're you gonna do next?
Mike: You don't know what's gonna be tomorrow, you don’t know what’s gonna be next week. Every day is different and we're giving us time to be curious again.
Kevin: Before Instagram started we realized the phone was the next big thing. For now, what’s the next big wave, what’s the most important thing to the future, we will keep thinking and creating things can serve our community well. Not end yet but a new start.
How do you guys think about the interview? Comment down below and let me know. I'd like to discuss with you! For me, as a huge Instagram fan, I respect and admire Kevin & Mike very much. They created something that is the 20 century and our generation much needed to envolve. No matter stepping down from Instagram or not, they are successful. I wish them all the best and keep their amazing journey. Hopefully will see them soon with a brand new and bigger product.
Instagram粉丝注意 ! 这里有 2位 Instagram创始者的高见
IG 死忠粉耶！！！ Instagram 是 Facebook 旗下的照片和视频共享社交网络服务。它是由 Kevin Systrom
和Mike Krieger 创建的，于 2010 年 10月在 iOS 上独家上线。
我从 2011 年开始使用 Instagram，但你猜怎么着？当时我在中国，Instagram 从 2012 年开始在中国遭
到封锁。然后我终止使用该应用程序直到 2016 年。2013年我搬到了旧金山，但实际上并没有怎么关注这
说一句，如果你还没有关注我的 Instagram，我的账号是@yarinayy，现在就去支持你的女孩吧 ;）
媒体爱好者，尤其是一个 Instagram 用户，关注我的人们都知道我几乎每天都在发布内容，我非常有幸参
加了 Instagram 的创办人小组！ Kevin Systrom）和Mike Krieger 于 2010 年在旧金山的一个联合办公
空间中创立了 Instagram。他们于 2018 年底从 Instagram 辞职。SXSW于 2019 年初举办，所以当我看
的故事是什么以及未来的计划是什么？ 因此，我在这里我将与你们分享他们和大家的对话！ 读到最后，
我有一个 SXSW的 vlog，如果你想看到我漂亮的脸蛋的话，哈哈开玩笑我想说是你们想看Mike 和 Kevin
的话，请看我的 vlog ;）
Josh Constine：感谢大家参加 Extra Crunch 会议。我是 Tech Crunch 的总编 Josh Constine。
因为 SXSW在创新界中已渐渐不受欢迎。今天我们将谈论我与 Instagram 创始人的谈话，他们讨论了他们
为什么离开 Facebook 以及下一步要做的事情。
那么，让我们开始聊聊 Instagram 创始人 Kevin Systrom 和 Mike Krieger。他们在 9 月份离开了
Mike：每当我们推出新功能时，我们都在一步步杀死 Instagram。 :(
Josh：当你们与 Facebook 达成交易时，感觉会有什么变化？
Kevin：如果我们不与 Facebook 合并，Instagram 只是一个照片工具平台，但如今成为社交平台，发展
Kevin：在 Instagram 开始之前，我们意识到手机是下一件大事件。就目前而言，下一波浪潮是什么，对
丝，我非常尊重并钦佩 Kevin＆Mike。他们创造了 20 世纪以及我们这一代人急需进化的事务。无论是否
Watch my SXSW2019 Vlog.
As always I love you guys and will see you the next post! Again, don't forget to follow my Instagram @yarinayy and my YouTube to support ya girl. :)
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