At New York Fashion Week, This Hi-Tech Experience Steals The Show(Forbes)

As SAP expands its growing presence in the fashion industry, its technology will be hitting the runway for the third time in September, showcasing tech-enabled designs and a newly enhanced interactive runway app at New York Fashion Week (NYFW)

By Julia Muro, Communications Coordinator, SAP Global Sponsorships

In the dynamic world of fashion, technology is increasing its footprint every day. Brands like Rent the Runway, Moda Operandi and Amazon are integrating new tools into their platforms to make customer experiences seamless and enjoyable.

Enterprise software provider SAP is also expanding its presence in the fashion industry, as its technology hits the runway for the third time in September, showcasing tech-enabled designs and a newly enhanced interactive runway app at New York Fashion Week (NYFW).

This year SAP partnered with Cirque du Soleil, the world leader in art and entertainment, and Fashion-Tech designer and innovator Anouk Wipprecht, to create the first-ever tech-enhanced designs. The designs utilize Qualtrics to capture participant’s inputs and delivers custom-made beverages - cocktails and non-alcoholic drinks - and fragrances to the individual.

Also, the Runway by SAP app will again be incorporated in top-designer Badgley Mischka’s runway show to create new ways for viewers to interact and provide real-time feedback during the shows.

With these innovative technology advances and utilizing participant input to drive personalization, SAP is turning big data into a moment of joy in fashion.

Cirque Unveils Tech-Enabled Designs Based On Participant’s Input

These original tech-enabled designs will come to life at NYFW. Together, SAP, Cirque du Soleil and designer Anouk created “Elixir” and “Fragrance” – two designs, each including a dress and a suit, that are centered around audience interactions to create the ultimate customer experience. Here’s how it works:

The experience begins when the participant first engages with the design. The participant interacts with the model and design through a tablet on their arm that takes them through a series of questions using Experience Management solutions from SAP. Feedback from the interaction is analyzed and feeds the exact experiential and operational data it needs to pick one of many expertly crafted beverages or fragrances for each guest.

After the questions are answered, the design starts to work. All fashionably hidden, through conveyor belts, pumps and capsules secured by 3D-printed harnesses and accessories, the beverage design blends different alcohols, fruit juices and flavors to craft the perfect drink. While the fragrance design combines different scents creating a personalized fragrance with a custom label delivering a world-class product and brand experience for users.

The designs not only make the beverages and fragrances quickly, but they are specifically catered to you. The designs know exactly what you need – a lavender-infused drink for when you are stressed, ginger-infused for more energy, or even the perfect fragrance you did not even know existed.

How’s that for the ultimate personalized experience?

Shop with Runway by SAP

This year, whether you are at the show or watching, you can participate in the runway experience by engaging in real-time with the looks from the Badgley Mischka show on the Runway by SAP app.

Simply point your iPhone at the model and the app will identify what they are wearing. You can then dive deeper into the look and “like” or “love” the items, and add them to your wish list. You can share your wish list with BM, and they’ll alert you when items are ready for purchase. The app uses the beacon technology and machine learning algorithms that instantly recognize the looks as they walk the runway.

Read more on the Forbes.

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