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“The Next Coco Chanel Will Be a Coder”—Federico Marchetti Gets Candid About Sustainable Fashion and Tech(Vogue)

April 30, 2019

Federico Marchetti

Photo: Wayne Maser / Courtesy of Yoox Net-a-Porter Group

 

The article first appeared on the Vogue.

 

“We’re quite used to being the first to do things,” Federico Marchetti, the chief executive of Yoox Net-a-Porter Group, says with a laugh. He’s calling from Italy to discuss the 10th anniversary of Yooxygen, the sustainability platform he launched way back in 2009 at Yoox, just one of his many pioneering efforts. Considering sustainability has only become a priority for most fashion companies in the last couple of years, it’s safe to say Marchetti was ahead of his time. “I’ve always tried to anticipate what the customer is going to want next,” he explains. “In 1999, I thought about myself as the customer, and I wanted to shop on the internet where I could mix and match fashion. So I launched Yoox. By 2009, I started to think the customer’s desires were going to start [shifting] towards sustainability.”

 

It took most of us a bit longer than that, but Marchetti’s instincts were of course correct. Yooxygen’s early initiatives included projects with Vivienne Westwood, Katharine Hamnett, Edun, and Amber Valetta, who launched her ethical label, Master & Muse, with Yoox in 2013. Around that time, Marchetti’s team also developed Yoox’s “ecobox,” which is fully recyclable and plastic-free. It soon expanded to the rest of the group, including Net-a-Porter, Mr. Porter, and The Outnet. “We shipped almost 10 million orders last year,” Marchetti says. “All of the ribbons, the tissue paper, it’s all recyclable.” (You’d be surprised how much of the packaging you receive isn’t.)

 

The Yoox Net-a-Porter Group offices are aligned with his missive, too: Each uses 100 percent renewable energy, a goal they achieved in 2019, a full year head of schedule. (The brands had made a commitment to switch to renewable energy by 2020 as part of the United Nations Global Compact.) “As the world’s leading luxury retailer, there’s a responsibility to create a more sustainable future,” he continues. “We have almost 1 billion visitors a year on our platform, so we have to lead by example.”

 

Read the full article on Vogue.

 

 

 

 

 

 

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