Four Big Problems With Online Retail -- And The Startups Hoping To Solve Them(Forbes)

The article first appeared on the Forbes.

The worlds of fashion and retail exist in a perpetual paradox. On one hand, they are dynamic and ever-changing—built around the idea that neither consumers nor their preferences sit still. But on the other, these industries are old school to a fault, and often set in their ways and surprisingly slow to adopt new ideas and technologies.

In other words: While there's an almost universal sense that big changes could be just around the corner in how customers discover and purchase the items they wear, there's still a lot of work to do in terms of actually integrating new technologies and trends into the way brands and retailers do business.

To see where the fashion and retail industries could be headed in