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This New Wearable Tech Device—Is the Future of Sun Protection(Vogue)

November 20, 2018

Photo: Courtesy of L'Oréal

 

The article first appeared on the Vogue.

 

The future of sun protection has arrived. And it isn’t something you slather all over your body, nor is it the latest iteration of second-skin neoprene. It’s a tiny, sculptural device you can clip onto the collar of a crisp white button-up, lapel of a vintage corduroy blazer, or even the brim of a sumptuous leather bucket bag. The brainchild of L’Oréal and cultish French skin-care brand La Roche-Posay, the new My Skin Track/UV device, which just launched at select Apple stores and on apple.com, is the world’s first battery-free wearable electronic device to measure UV exposure.

 

Developed in collaboration with professor John Rogers from Northwestern University, a globally renowned developer in wearable technology, the cutting-edge device is designed to give individuals a better understanding of how vulnerable they are to the sun’s harmful UVA and UVB rays, not just during the summer months or on a tropical island vacation, but day to day. The hope is that, with this dose of the-numbers-don’t-lie reality, consumers will be more proactive about wearing sunscreen daily.

 

Using a precise sensor for measurements, the solar-powered device works in tandem with an accompanying smartphone app that not only provides extensive UV data, but also monitors pollution, humidity, and pollen levels, all of which can be integrated with Apple’s popular HealthKit platform, which amalgamates all the data from different health and fitness apps so that you can view everything in one place. And for Guive Balooch, global vice president and head of L’Oréal’s Technology Incubator, creating a discreet device that could be incorporated seamlessly into one’s daily life—and wardrobe, from clothing to accessories—was top of mind.

 

Read the full article on the Vogue.

 

 

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