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DZHUS SS19: Celebrating The Technological Aspect

photo by DZHUS

DZHUS SS19 line is dedicated to the process of apparel manufacturing, celebrating the technological aspect in all its peculiarity. Constructed using experimental pattern making techniques, the designs offer radical transformations, making the garments extremely adaptive to their wearers’ preferences and changing circumstances: trousers are modified into a jacket almost instantly, a bag can be worn as either a top or a skirt, and a voluminous hood vanishes once flatly folded. The use of fabrics and finishes plays up the ‘in progress’ condition of the garments, which designer Irina Dzhus has always found the most enrapturing stage of creation. Inspired with the genuineness and imperfection of mock-ups and prototypes, DZHUS SS19 pieces feature exaggeratedly structured details, exposed seams and threads, whereas some of the textiles resemble crumpled paper. Traditionally, DZHUS have combined avant-garde approach to design with uncompromising quality, wearability and comfort.


DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics. Inspired by the complex structure of the ambient, Irina Dzhus generates unique experimental constructions. The brand’s ideology stands for consciousness and humanity. Ethically manufactured using cruelty-free materials, all DZHUS products are vegetarian-friendly. Short-listed for the International Woolmark Prize in 2015, DZHUS present their collections during Ukrainian Fashion Week and Paris Fashion Week. DZHUS clothing is stocked at concept stores in the USA, Austria, Japan, China, Australia, UAE and Saudi Arabia, and sold online worldwide. The brand’s customer is a nonconformist intellectual in search of the perfect shell for her distinctive inner world. DZHUS has been featured in the top international press including Vogue, Dazed&Confused, Harper's Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, and more, as well as a wide range of independent magazines.

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