The 2018 H&M Holiday campaign presents a riveting cast of stars from the worlds of film, music and fashion taking center stage in the new campaign’s six-episode mini-series premiering on November 1st and directed by Matt Piedmont. Entitled “Hotel Mauritz,” the mini-series is filled with an extraordinary cast of stars, including Aubrey Plaza, best known for her role on the NBC sitcom, Parks and Recreation as well as several feature films.
Pernilla Wohlfahrt, H&M’s Design Director, says: “H&M’s holiday collection is all about effortless sophistication. Our womenswear fashion is a particular highlight for me this year, with numerous cool, relaxed pieces that will take the panic out of party-dressing. As for menswear, the collection is full of sleek tailoring, and our childrenswear is truly fantastic, full of fairy-tale accents. From luxurious statement pieces to homespun treats, it’s about catering to the magical seasonal atmosphere.”
For women, the focus is on effortlessly elegant pieces that emulate relaxed glamour. Fluid tailoring in clean monochromatic colors offer endless desk-to-disco possibilities, such as a sleek tuxedo coat or a sophisticated pajama inspired combination. Romantic and intricately decorated knitwear sprinkled with pearls and beads turns show-stopping when paired with a simple pair of coated skinny jeans. Lingerie elements add a sensual spin to subtle satins and second-skin dresses.
For men, a refined, suave theme. Suiting is cut lean and designed to flatter, in smart charcoal and inky black. Shirting is another key focus, elevated with unique prints, while knitwear is rendered in a palette of classic neutrals, rusty reds and autumnal chestnuts.
For kids, fairy-tale separates inspired by an enchanted forest. Filled with fantastic creatures and shimmering metallics, with hero pieces including the endlessly captivating tulle princess skirts for girls and graphic printed knits for boys, it is a playful take on a magical season of style.