Coach today announces that the brand will debut its Pre Fall 2019 collection with its first-ever runway show in China. The show, Coach Lights Up Shanghai, and subsequent after party will be staged on Shanghai’s popular waterfront The Bund on December 8th, to coincide with the brand’s 15thanniversary in China. Inspired by Coach’s optimistic and inclusive attitude, it will bring together two of the world’s most unique, vibrant cities – Shanghai and New York – and celebrate their energy with a neon spectacle highlighting the “bright lights, big city” attitude they share.
The Pre Fall 2019 collection will also include specially designed accessories, ready-to-wear and sneakers created by Coach Creative DirectorStuart Vevers in collaboration with Chinese cultural icons.
“We selected Shanghai as the venue for our first dual gender runway show outside of New York City in recognition of the important relationship with have with Chinese consumers,” said CEO and President of Coach Joshua Schulman. “As we celebrate 15 years in the market, we look forward to building an even closer connection between Coach and our fans in China.”
“Staging our Pre Fall show in Shanghai is a big moment for Coach and for me personally,” said Vevers. “Shanghai is one of the most vibrant, youthful and contemporary cities I have ever visited. It has a distinct energy that is inspiring and exciting–––just like New York. I’m most looking forward to taking the spirit of the new Coach and the attitude and energy of New York to Shanghai to connect in an exciting and memorable way.”