The article first appeared on the Tech Crunch.
Amazon is experimenting with a new tool called Scout designed to help shoppers better figure out what they want to buy in a more visual fashion, according to a report from CNBC, which first spotted Scout live on Amazon’s site. Using a combination of imagery, a thumbs up and down voting mechanism, and machine learning technology, Scout offers an almost Pinterest-like way of browsing Amazon products, then refining recommendations through user input.
Currently, the site lets you search for furniture, kitchen, dining products, home décor, patio items, lighting, and bedding, as well as women’s shoes. In time, Amazon will add more products like clothing and handbags, it said.