What Farfetch's IPO Filing Says About The $300 Billion Luxury Fashion Industry(Forbes)

Screen Shot by Farfetch

The article first appeared on the Forbes.

Online luxury fashion marketplace Farfetch said Monday that it plans to go public, seeking to capitalize on the fact that the luxury fashion industry is grappling with the same issues also facing its commodity grocery and many other retail industry counterparts: how to respond to consumers’ increased comfort with buying online and their growing demand for instant gratification.

Farfetch is just the most recent example of a business benefiting from the luxury industry's need to crack the code on today's high-end consumers. Just look at Swiss luxury goods giant Compagnie Financière Richemont’s purchase this year of the rest of Yoox Net-A-Porter Group that it didn’t already own, in a deal that reportedly valued Yoox, a Farfetch rival and online luxury fashion retailer, at more than $6 billion. Different from Yoox Net-A-Porter, Farfetch is primarily a marketplace and doesn't stock its own fashion inventory.