The article first appeared on the WT VOX.
So, what is that one thing that buyers want from wearable technology fashion? While wearable technology has found many applications in retail, automobile, medical, and insurance sectors, the vast potential of the fashion landscape remains untapped. At the same time, most experts agree that the problem lies in understanding the needs of the end consumer. However, the angles of approach are interesting, to say at least.
For example, some practitioners argue that for the fashion technology segment to take off, customers must show the willingness to keep wearing wearable technology infused garments, until it becomes an integral part of their lives.