Facebook Tries Selfie Commerce With AR Ads(Adage)


Michael Kors tried advertising sunglasses in augmented reality on Facebook. Credit: Facebook

Michael Kors tried advertising sunglasses in augmented reality on Facebook. Credit: Facebook

The article first appeared on the Adage.

Facebook has introduced new augmented reality ads that let people try on virtual renditions of products, as the battle for control of consumers' cameras heats up.

People flicking through the News Feed will see ads for Michael Kors sunglasses, for instance, and can play with an augmented reality version through their cameras. They can also see how a piece of Pottery Barn furniture would look in their living rooms if they hold their cameras up to the spaces.