i-Pose is a unique social media platform that challenges creative individuals to pose and photograph themselves as their favorite icons, legends, heroes, and mentors. Conceived by the iconic SOMA Magazine, each i-Pose image tells two stories—one of the person posing (the subject) and one of the idol being emulated (the icon). Whether the photos are shot with an expensive camera or an iPhone, i-Pose seeks to discover, curate, and showcase future creative leaders from all over the world as they emulate the artists, musicians, actors, photographers, and designers who inspire them. Graded by the iPose community, the i-Pose users with the best photos will be selected to participate in a “Pose-Off” competition, where a panel of renowned judges will announce the top ten winning photographs every month.
About SOMA Magazine
Originally an ancient Indo-Persian word invoking ecstasy, the ancient Greeks and Romans later used Soma to refer to the
body. Aldous Huxley described it as a holiday from the ordinary, but currently it is the name of one of the longest-running
arts, culture and fashion publications in the country.
After spearheading a renaissance of bars, clubs and galleries in San Francisco’s South of Market district, and coining the
term SOMA (South of Market Street), Ali Ghanbarian was inspired to launch a magazine by that namesake with the goal
of providing a venue for a blossoming creative community over 25 years ago. Soon, the country took notice, and an eager
audience well beyond San Francisco city limits quickly embraced SOMA Magazine, boasting distribution in New York, LA,
Miami, Tokyo, London, Montreal and Paris.
Today the publication finds itself at the forefront of possibilities in the world of fashion, art, music, film and design. SOMA
Magazine continues to launch publishing industry careers of countless editors, photographers, art directors, stylists and
designers, and also continues to serve as an inspirational guide to many creative professionals as a lifestyle guide for the
hip, urban, young adult.
About Ali Ghanbarian
Ali Ghanbarian came to San Francisco as an engineer for Bechtel Corporation, but quickly found that his true interests and talents lay in the arts and the people who make up the creative culture of the city. Over a period of two decades, he established a reputation as the most influential force behind the creation of vibrant new communities on the leading edge of culture and commerce.
In the early nineteen-eighties, Ghanbarian opened the Billboard Café in the midst of a rundown warehouse neighborhood in San Francisco. Under his direction and promotion, it became the favored haunt of artists, celebrities and politicians and the neighborhood began to be transformed. Recognizing the potential for a creative transformation of the area, he coined the term SoMa (for South of Market Street) and launched the magazine of the same name to give a voice to the creative and artistic energies he was helping to attract to this dynamic new urban scene.
SOMA magazine quickly found an eager audience well beyond the San Francisco area, and carried the essence of the creative and entrepreneurial spirit that was pouring out of San Francisco and the Silicon Valley into Los Angeles, New York and other hotbeds of young, pioneering artists, musicians, chefs, and other creative professionals.
Ghanbarian went on to found Club 9, a venue that was labeled “the most talked about club in the country” that launched the careers of many aspiring artists, including Chris Isaak. The presence of Club 9 helped to accelerate the transformation of the SoMa area into what the New York Times called “Soho West.”
Always striving to be in the forefront of supporting the arts, Ghanbarian continued to expand SOMA magazine and to pioneer cultural and commercial developments in San Francisco. He launched new restaurants and clubs, opening up new, neglected neighborhoods to the arts community. He opened Foto 579 in SoMa and then Backstage and Indigo which signaled the gentrification of the Hayes Valley area, and extended his influence to the upper echelons of the art community, the symphony, opera and ballet.