Your Favorite Stores Could Be Tracking You With Facial Recognition(Racked)


Photo: Steffi Loos/Getty Images. Photo source from the Racked.

The article first appeared on the Racked.

It’s no secret that customers who shop in stores are being watched. Whether it’s a big-box retailer like Target or a luxury boutique like Chanel, stores have overhead cameras that record shoppers to make sure no one is stealing.

But what if your face is constantly being surveyed through a system that’s looking for criminals? As facial recognition technology becomes more advanced, and more accessible, an increasing number of stores are turning to facial recognition technology to catch shoplifters. Per to the National Retail Federation, retail companies lose about $48.9 billion annually because of theft.