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Converse Goes FashionTech With Urban Utility Collection(WT VOX)

May 29, 2018

 

The article first appeared on the WT VOX.

 

Converse Urban Utility Collection. This is the new line of weatherproof Converse shoes and jackets for men, produced in partnership with Gore. After many fashion brands, this time is Converse’s crack at fashion-tech products for the modern consumer.

 

The Nike-owned brand just released its first collection of smart apparel. Converse’s shoes are not known for their ruggedness and a drizzly day can make the company’s trademark canvas sneakers feel like damp paper towels. However, the new line, Urban Utility, is designed to keep the bad weather and the water out.

 

CONVERSE URBAN UTILITY COLLECTION – CONVERSE HISTORY

 

Founded in 1908 by Marquis Mills Converse, to start with Converse produced rubber work boots and goloshes and during the World War II, the company made footwear for soldiers. The company keeps evolving and investing in innovative tech and one of the latest collaborations with Hunter for the waterproof Chuck Taylors has resulted in a new line of water-repellent sneakers.

 

And now, with Gore-Tex, Converse is attempting to build an international high-performance collection of modern products. Urban Utility marks Converse’s first attempt to capture a piece of the growing, functional driven streetwear trend.

 

Read more on WT VOX.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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