Psychic VR Lab (head office: Tokyo, Shinjuku. Representative: Yamaguchi), which offers the VR creative platform ’STYLY’ and fashion label ’chloma’ (designer: Suzuki), published the concept application of the world’s first M-commerce service ‘chloma x STYLY HMD collection’ which makes it possible to view and purchase clothes overlapped on top of the real world using the Hololens.
By simply wearing the Hololens, we can immerse ourselves into the brand's philosophy while watching the full-size 3D models projected in real space from all angles. Not only does it allow us to enjoy shopping, it also offers a one-step payment service.
One-click shopping, which is the current standard, doesn’t allow its users to sufficiently grasp a brand’s philosophy. However, this service makes it easy for brands to express their ideas and get their users can actually experience the brand’s philosophy and more quickly become a fan of it.