Giddy Up, a New Japanese 3-D Printed Label, Takes the Ugly Sneaker Into the Future(Vogue)


Photo: Daniel Sannwald. Source from Vogue.

Photo: Daniel Sannwald. Source from Vogue.

The article first appeared on Vogue.

The term fashion tech hangs like a specter over the industry, as the prospect of creating a successful hybrid has begun to feel as likely as finding the proverbial golden egg–laying goose. But now a novel contender has appeared in Tokyo, a city where technology is closely embedded in daily life: Giddy Up, a new label designed by Mikio Sakabe that employs 3-D printing in an artistic fashion to create whimsical clothes and shoes.

The Japanese avant-gardist graduated from the Royal Academy of Fine Arts Antwerp in the same class as Demna Gvasalia, then went on to launch a namesake label in Tokyo known particularly for its fantastic footwear: baroque velvet platforms wrapped in several pastel silk ribbons or embellished with