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ElektroCouture: Inside The Fashion House Behind Swarovski's $60,000 Light-Up Dress (Forbes)

May 2, 2018

ElectroCouture's Marlene Dietrich dress created with Swarovski.

 

The article first appeared on Forbes.

 

Lisa Lang, the founder of rising German fashion tech brand ElektroCouture, has always been fascinated by the beauty of light.

 

Known for her glowing clothes and accessories, she’s just launched a new collection, inspired by the magic of flying over Berlin at night.

 

Its centerpiece is the €1,390 ($1,700) “Berlin” coat, which features a pattern inspired by the capital’s streetmap—and dozens of sparkling LED lights.

 

“Berlin as a city is really edgy—it's too cool for school—but at the same time it’s about craftsmanship,” says Lang of the new range. “You can decide if you want to be cool and grungy and feel comfortable blending in, or if you want to stand out of the crowd and glow.”

 

ElektroCouture's Marlene Dietrich dress features 150 LEDs

 

 

Shine bright in Swarovski

 

The edgy new collection couldn’t be more different from ElektroCouture’s elegant 2017 showstopper, an art deco-style dress designed for Swarovski.

 

The Austrian jewelry giant commissioned this 1920’s style evening gown in honor of Hollywood femme fatale Marlene Dietrich, and it features over 2,000 luxuriously crafted crystals in addition to its 150 glowing LED lights.

 

Worth €50,000 ($60,900), this is today housed in the ElektroCouture studio in Berlin, but Lang says the dress will be “reimagined” for the general public to purchase next year.

 

The upcoming ready-to-wear line will sit well alongside Lang’s glowing “Frozen” jewelry: a range of art deco necklaces Elektrocouture first sold on the ASOS marketplace back in 2015.

 

Read more on Forbes.

 

 

 

 

 

 

 

 

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