FILE PHOTO: People walk past a H&M fashion chain store at Tsim Sha Tsui shopping district in Hong Kong, China August 1, 2016. REUTERS/Tyrone Siu/File Photo
The article first appeared on U.S.News.
SHANGHAI (Reuters) - H&M, the world's second-biggest fashion retailer, launched its core brand on Alibaba's giant online marketplace Tmall on Wednesday to try to keep up with competition in China.
It is the first time that H&M, which also has seven newer add-on labels, has sold its main budget apparel brand through a third party. By moving on to Tmall, it is playing catch-up with some of its major rivals.