Will AI Kill Creativity? (BoF)

Source: Courtesy of Savitude

Source: Courtesy of Savitude

The article first appeared on The Business of Fashion.

AUSTIN, United States — The "robots" are coming — but rather than nudge out the need for humans, artificial intelligence stands to enhance the creative process — experts say. The implication of AI on design was a major theme at this week's SXSW festival in Austin, Texas, where experts from a range of fields convened to discuss hot topics in music, film, media, art and beyond.

Entrepreneur Camilla Olson was in town to promote her fashion-tech software solution Savitude, which uses AI to recommend clothing based on a shopper's shape and proportions. Before Savitude, Olson founded two predictive modeling companies and designed an eponymous fashion label, both of which informed her insights into solving fashion's fit issues.

Savitude was selected to be a part of Target's retail accelerator, Techstars, which included two pilots of the software on Target's website. Olson said that part of the appeal of Savitude to Target was