The article first appeared on TechCrunch.
NA-KD, the Swedish fashion e-commerce company that sells women’s clothes direct to consumers, has raised $45 million in Series B funding. Noteworthy, $5 million of that is secondary investment as some early shareholders, not including the founders or management team, partially cash in.
Leading the round is Partech, with the participation from U.S.-based FJ Labs. Existing backers Northzone, eEquity, Jonas Norlander, and Filip Engelbert also followed on.
Founded in 2015 by serial entrepreneur Jarno Vanhatapio, NA-KD is an online direct-to- consumer (DTC) fashion brand for women, specifically targeting millennials with “stylish yet affordable clothes”. The company’s wares are mainly marketed through social influencers.