Fashion Technology Forecast 2018(FASHIONUNITED)


Photo source from FashionUnited

Photo source from FashionUnited

The article first appeared on FASHIONUNITED.

The average fashion brand may not yet have a chief innovation, digital or analytics officer amongst its management, but these technology-powered jobs are shaping the future of retail and fashion. Amid all this rapidly advancing technology, the fashion industry needs to move with the times, which has evolved into more than just smart fabrics, wearable tech and self-lacing shoes.

As such, it is no coincidence that the fashion industry has caught the eye of the technology sector. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple has its fashionable smartwatches, including a collaboration with luxury brand Hermes; Amazon powers a shopping platform and voice-controlled cameras; and Google is leading conductive fabrics as seen in a smart jacket collaboration made by Levi's.