A Green Evening Celebrating New Technologies to Help Sustainability in Fashion (VOGUE)


Miroslava Duma, Pamela Anderson, and Stella McCartney, Photo: Courtesy of Google Arts and Culture Lab

Miroslava Duma, Pamela Anderson, and Stella McCartney, Photo: Courtesy of Google Arts and Culture Lab

“This is a sustainable revolution, and it is coming anyway, with or without us!" These are the words that both Miroslava Duma and Stella McCartney used to introduce Fashion Tech Lab to the 400 guests who joined the fashionable launch in Paris last night. The most connected digital entrepreneur in fashion and the popular designer cohosted an elegant cocktail party in the Google Arts & Culture offices to celebrate FTL, Duma’s latest project. Announced almost a year ago, the venture-capital fund and accelerator will help connect projects and brands aiming to transform the fashion system with environmentally and socially responsible new technologies.