LONDON — The mobile experience is key for the luxury consumer, and especially the big spenders, said Matthew Woolsey, Net-a-porter’s new managing director, during the Decoded Fashion and Beauty Summit, which was hosted in association with the British Fashion Council this week.
Woolsey argued that the mobile experience is key for the luxury consumer. He said customers have dictated how Net-a-porter interacts with them and brought the company into this new era of relationships. “We are working with unprecedented level of engagement,” said Woolsey, who noted their customer is highly engaged in mobile with 60 percent of traffic derived from it.
“Mobile is even more important for our EIP,” he added, “our highest valuable customers who we call ‘extremely important people.’ This is just 2 percent of our customer base who represents 40 percent of our sales. For this group, 60 percent stands on mobile. We spend a lot of time talking about Millennials versus unwanted usage of tech.”
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